# US 11,445,263 B2 · User interfaces including selectable representations of content items

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- Number: US 11,445,263 B2
- Document ID: US11445263B2
- Status: Granted
- Kind: B2
- Application number: 16/827,931
- Filed: 2020-03-24
- Published: 2020-09-24
- Granted: 2022-09-13
- Earliest claimed: 2019-05-31
- Assignees: Apple Inc.
- Applicants: Apple Inc.
- Inventors: Christopher Ellingford
- Web page: https://patentgrep.com/patent/US11445263B2

## CPC

- H04N 21/47202: {for requesting content on demand, e.g. video on demand}
- H04N 21/4825: {using a list of items to be played back in a given order, e.g. playlists}
- G06F 3/03547: {Touch pads, in which fingers can move on a surface}
- G06F 3/0482: Interaction with lists of selectable items, e.g. menus
- G06F 3/0483: Interaction with page-structured environments, e.g. book metaphor
- G06F 3/0485: Scrolling or panning
- G06F 3/04883: for inputting data by handwriting, e.g. gesture or text
- G06F 9/451: Execution arrangements for user interfaces
- G06F 16/743: {a collection of video files or sequences}
- H04N 21/4312: {involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations}
- H04N 21/4667: {Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections}
- H04N 21/4668: {for recommending content, e.g. movies}
- H04N 21/47: End-user applications
- H04N 21/47217: {for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks (specific graphical features in visual interfaces H04N21/4312)}
- H04N 21/4784: receiving rewards
- H04N 21/482: End-user interface for programme selection
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

In some embodiments, an electronic device presents representations of items of content available for playback on the electronic device. The representations are optionally presented in a horizontally-scrollable row. In response to a user input to horizontally scroll the row of representations, in some embodiments, the electronic device presents an animation of moving a cropping frame/border between respective representations to scroll the presented representations. In some embodiments, an electronic device presents representations of auxiliary content related to an item of content in a product page user interface of the item of content. In some embodiments, an electronic device presents representations of items of content in accordance with content consumption history of the user account. In some embodiments, an electronic device presents representations of bonus content items associated with a series of episodic content.

## Claims

### Claim 1

A method comprising:
at an electronic device in communication with a display device and one or more input devices:
displaying, via the display device, a user interface for a respective content provider, wherein the user interface includes a plurality of representations of a plurality of content items available for viewing on the electronic device from the respective content provider, wherein:
in accordance with a determination that the electronic device is not signed into the respective content provider, a first region located at a first location of the user interface includes information about a plurality of featured content items from the respective content provider; and
in accordance with a determination that the electronic device is signed into the respective content provider:
in accordance with a determination that a user of the electronic device has viewed a first content item from a first collection of episodic content from the respective content provider, the first region located at the first location of the user interface includes a first representation corresponding to the first collection of episodic content, wherein the first representation includes a selectable option for displaying, via the display device, a second content item from the first collection of episodic content.

### Claim 2 (depends on 1)

The method of claim 1, further comprising:
in accordance with the determination that the electronic device is signed into the respective content provider:
in accordance with the determination that the user of the electronic device has viewed the first content item from the first collection of episodic content from the respective content provider:
in accordance with a determination that a user of the electronic device has viewed a first content item from a second collection of episodes content from the respective content provider, a second representation corresponding to the second collection of episodic content is displayable in the first region located at the first location of the user interface, wherein the second representation includes a selectable option for displaying, via the display device, a second content item from the second collection of episodic content.

### Claim 3 (depends on 2)

The method of claim 2, further comprising:
while displaying, in the first region, the first representation corresponding to the first collection of episodic content without displaying, in the first region, the second representation corresponding to the second collection of episodic content, receiving, via the one or more input devices, an input directed to the first region located at the first location of the user interface that corresponds to a request to navigate horizontally in the first region located at the first location of the user interface; and
in response to receiving the input directed to the first region located at the first location of the user interface that corresponds to the request to navigate horizontally in the first region:
ceasing display, in the first region, of the first representation; and
displaying, in the first region, the second representation.

### Claim 4 (depends on 1)

The method of claim 1, wherein:
in accordance with the determination that the electronic device is signed into the respective content provider:
in accordance with a determination that the user of the electronic device has partially viewed the first content item from the first collection of episodic content, the first region located at the first location of the user interface includes a second representation corresponding to the first content item, wherein the second representation includes a selectable option for resuming playback, via the display device, of the first content item from the first collection of episodic content.

### Claim 5 (depends on 1)

The method of claim 1, further comprising:
while displaying, via the display device, the first region located at the first location of the user interface, receiving, via the one or more input devices, an input corresponding to a request to scroll through the user interface; and
in response to receiving the input corresponding to the request to scroll through the user interface, scrolling through the user interface to reveal, in a second region of the user interface, a plurality of representations of collections of episodic content available from the respective content provider, wherein the plurality of representations of the collections of episodic content include respective first selectable options that are selectable to display respective content from the collections of episodic content, and respective second selectable options that are selectable to display respective user interfaces dedicated to the respective collections of episodic content.

### Claim 6 (depends on 5)

The method of claim 5, wherein the plurality of representations of the collections of episodic content includes a first respective representation corresponding to a first respective collection of episodic content, the user of the electronic device has partially watched a given content item from the first respective collection of episodic content, and the first selectable option included in the first respective representation is selectable to resume playback of the given content item.

### Claim 7 (depends on 5)

The method of claim 5, wherein the plurality of representations of the collections of episodic content includes a first respective representation corresponding to a first respective collection of episodic content, the user of the electronic device has watched a first content item from the first respective collection of episodic content, and the first selectable option included in the first respective representation is selectable to play a second content item, following the first content item, in the first respective collection of episodic content.

### Claim 8 (depends on 5)

The method of claim 5, wherein the plurality of representations of the collections of episodic content includes a first respective representation corresponding to a first respective collection of episodic content, the user of the electronic device has watched every content item in the first respective collection of episodic content, and the first selectable option included in the first respective representation is selectable to play a first content item in the first respective collection of episodic content.

### Claim 9 (depends on 5)

The method of claim 5, wherein:
in accordance with a determination that a representation corresponding to a given collection of episodic content is included in the first region located at the first location in the user interface, a representation corresponding to the given collection of episodic content is located at a first position in the second region in the user interface; and
in accordance with a determination that the representation corresponding to the given collection of episodic content is not included in the first region in the user interface, the representation corresponding to the given collection of episodic content is located at a second position, different than the first position, in the second region in the user interface.

### Claim 10 (depends on 1)

The method of claim 1, wherein:
in accordance with the determination that the electronic device is not signed into the respective content provider, the first region includes a selectable option that is selectable to initiate a process to sign into the respective content provider.

### Claim 11 (depends on 10)

The method of claim 10, further comprising:
while displaying the first region including the selectable option that is selectable to initiate the process to sign into the respective content provider, receiving, via the one or more input devices, an input corresponding to a request to scroll through the user interface; and
in response to receiving the input corresponding to the request to scroll through the user interface:
scrolling through the user interface such that the first region is no longer displayed via the display device while maintaining display, via the display device, of the selectable option that is selectable to initiate the process to sign into the respective content provider.

### Claim 12 (depends on 10)

The method of claim 10, further comprising:
while displaying the first region including the selectable option that is selectable to initiate the process to sign into the respective content provider, receiving, via the one or more input devices, an input corresponding to a request to scroll through the user interface; and
in response to receiving the input corresponding to the request to scroll through the user interface:
scrolling through the user interface to reveal, in a second region in the user interface, a representation that includes information about signing into the respective content provider, and a second selectable option that is selectable to initiate the process to sign into the respective content provider.

### Claim 13 (depends on 1)

The method of claim 1, wherein the user interface includes:
representations of content available from the respective content provider that have a first set of one or more content ratings above a first scroll position in the user interface, and
representations of content available from the respective content provider that have a second set of one or more content ratings, different than the first set of one or more ratings, below the first scroll position in the user interface.

### Claim 14 (depends on 1)

The method of claim 1, further comprising:
while displaying the user interface, receiving, via the one or more input devices, an input corresponding to a request to display a product page user interface for a given collection of episodic content; and
in response to receiving the input corresponding to the request to display the product page user interface:
ceasing display of the user interface; and
displaying, via the display device, the product page user interface for the given collection of episodic content, wherein the product page user interface for the given collection of episodic content includes an episodes region that includes a plurality of representations of a plurality of episodes included in the given collection of episodic content, and:
in accordance with a determination that the user of the electronic device has fully viewed a first set of episodes in the collection of episodic content, a first respective representation of a first respective episode, subsequent to the first set of episodes, is displayed at a first position in the episodes region of the product page user interface, the first respective representation is displayed with a visual indication that the first respective episode is a current episode for viewing in the given collection of episodic content, and representations of the first set of episodes are not displayed in the episodes region, and
in accordance with a determination that the user of the electronic device has fully viewed a second set of episodes in the collection of episodic content, a second respective representation of a second respective episode, subsequent to the second set of episodes, is displayed at the first position in the episodes region of the product page user interface, the second respective representation is displayed with the visual indication that the second respective episode is the current episode for viewing in the given collection of episodic content, and representations of the second set of episodes are not displayed in the episodes region.

### Claim 15 (depends on 14)

The method of claim 14, further comprising:
while displaying the episodes region of the product page user interface with the first respective representation of the first respective episode displayed in the first position in the episodes region and the representations of the first set of episodes not displayed in the episodes region, and while the first respective representation has the current focus and is displayed with the visual indication, receiving, via the one or more input devices, an input corresponding to a request to navigate horizontally in the product page user interface; and
in response to receiving the input corresponding to the request to navigate horizontally in the product page user interface:
displaying the first respective representation in a second position in the episodes region, wherein the first respective representation is displayed with the visual indication; and
displaying, in the first position in the episodes region, a third respective representation of a third respective episode in the first set of episodes, wherein the third respective representation has the current focus.

### Claim 16

An electronic device, comprising:
one or more processors;
memory; and
one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs including instructions for:
displaying, via a display device, a user interface for a respective content provider, wherein the user interface includes a plurality of representations of a plurality of content items available for viewing on the electronic device from the respective content provider, wherein:
in accordance with a determination that the electronic device is not signed into the respective content provider, a first region located at a first location of the user interface includes information about a plurality of featured content items from the respective content provider; and
in accordance with a determination that the electronic device is signed into the respective content provider:
in accordance with a determination that a user of the electronic device has viewed a first content item from a first collection of episodic content from the respective content provider, the first region located at the first location of the user interface includes a first representation corresponding to the first collection of episodic content, wherein the first representation includes a selectable option for displaying, via the display device, a second content item from the first collection of episodic content.

### Claim 17 (depends on 16)

The electronic device of claim 16, wherein the one or more programs further include instructions for:
in accordance with the determination that the electronic device is signed into the respective content provider:
in accordance with the determination that the user of the electronic device has viewed the first content item from the first collection of episodic content from the respective content provider:
in accordance with a determination that a user of the electronic device has viewed a first content item from a second collection of episodes content from the respective content provider, a second representation corresponding to the second collection of episodic content is displayable in the first region located at the first location of the user interface, wherein the second representation includes a selectable option for displaying, via the display device, a second content item from the second collection of episodic content.

### Claim 18 (depends on 17)

The electronic device of claim 17, wherein the one or more programs further include instructions for:
while displaying, in the first region, the first representation corresponding to the first collection of episodic content without displaying, in the first region, the second representation corresponding to the second collection of episodic content, receiving, via the one or more input devices, an input directed to the first region located at the first location of the user interface that corresponds to a request to navigate horizontally in the first region located at the first location of the user interface; and
in response to receiving the input directed to the first region located at the first location of the user interface that corresponds to the request to navigate horizontally in the first region:
ceasing display, in the first region, of the first representation; and
displaying, in the first region, the second representation.

### Claim 19 (depends on 16)

The electronic device of claim 16, wherein:
in accordance with the determination that the electronic device is signed into the respective content provider:
in accordance with a determination that the user of the electronic device has partially viewed the first content item from the first collection of episodic content, the first region located at the first location of the user interface includes a second representation corresponding to the first content item, wherein the second representation includes a selectable option for resuming playback, via the display device, of the first content item from the first collection of episodic content.

### Claim 20 (depends on 16)

The electronic device of claim 16, wherein the one or more programs further include instructions for:
while displaying, via the display device, the first region located at the first location of the user interface, receiving, via the one or more input devices, an input corresponding to a request to scroll through the user interface; and
in response to receiving the input corresponding to the request to scroll through the user interface, scrolling through the user interface to reveal, in a second region of the user interface, a plurality of representations of collections of episodic content available from the respective content provider, wherein the plurality of representations of the collections of episodic content include respective first selectable options that are selectable to display respective content from the collections of episodic content, and respective second selectable options that are selectable to display respective user interfaces dedicated to the respective collections of episodic content.

### Claim 21 (depends on 20)

The electronic device of claim 20, wherein the plurality of representations of the collections of episodic content includes a first respective representation corresponding to a first respective collection of episodic content, the user of the electronic device has partially watched a given content item from the first respective collection of episodic content, and the first selectable option included in the first respective representation is selectable to resume playback of the given content item.

### Claim 22 (depends on 20)

The electronic device of claim 20, wherein the plurality of representations of the collections of episodic content includes a first respective representation corresponding to a first respective collection of episodic content, the user of the electronic device has watched a first content item from the first respective collection of episodic content, and the first selectable option included in the first respective representation is selectable to play a second content item, following the first content item, in the first respective collection of episodic content.

### Claim 23 (depends on 20)

The electronic device of claim 20, wherein the plurality of representations of the collections of episodic content includes a first respective representation corresponding to a first respective collection of episodic content, the user of the electronic device has watched every content item in the first respective collection of episodic content, and the first selectable option included in the first respective representation is selectable to play a first content item in the first respective collection of episodic content.

### Claim 24 (depends on 20)

The electronic device of claim 20, wherein:
in accordance with a determination that a representation corresponding to a given collection of episodic content is included in the first region located at the first location in the user interface, a representation corresponding to the given collection of episodic content is located at a first position in the second region in the user interface; and
in accordance with a determination that the representation corresponding to the given collection of episodic content is not included in the first region in the user interface, the representation corresponding to the given collection of episodic content is located at a second position, different than the first position, in the second region in the user interface.

### Claim 25 (depends on 16)

The electronic device of claim 16, wherein:
in accordance with the determination that the electronic device is not signed into the respective content provider, the first region includes a selectable option that is selectable to initiate a process to sign into the respective content provider.

### Claim 26 (depends on 25)

The electronic device of claim 25, wherein the one or more programs further include instructions for:
while displaying the first region including the selectable option that is selectable to initiate the process to sign into the respective content provider, receiving, via the one or more input devices, an input corresponding to a request to scroll through the user interface; and
in response to receiving the input corresponding to the request to scroll through the user interface:
scrolling through the user interface such that the first region is no longer displayed via the display device while maintaining display, via the display device, of the selectable option that is selectable to initiate the process to sign into the respective content provider.

### Claim 27 (depends on 25)

The electronic device of claim 25, wherein the one or more programs further include instructions for:
while displaying the first region including the selectable option that is selectable to initiate the process to sign into the respective content provider, receiving, via the one or more input devices, an input corresponding to a request to scroll through the user interface; and
in response to receiving the input corresponding to the request to scroll through the user interface:
scrolling through the user interface to reveal, in a second region in the user interface, a representation that includes information about signing into the respective content provider, and a second selectable option that is selectable to initiate the process to sign into the respective content provider.

### Claim 28 (depends on 16)

The electronic device of claim 16, wherein the user interface includes:
representations of content available from the respective content provider that have a first set of one or more content ratings above a first scroll position in the user interface, and
representations of content available from the respective content provider that have a second set of one or more content ratings, different than the first set of one or more ratings, below the first scroll position in the user interface.

### Claim 29 (depends on 16)

The electronic device of claim 16, wherein the one or more programs further include instructions for:
while displaying the user interface, receiving, via the one or more input devices, an input corresponding to a request to display a product page user interface for a given collection of episodic content; and
in response to receiving the input corresponding to the request to display the product page user interface:
ceasing display of the user interface; and
displaying, via the display device, the product page user interface for the given collection of episodic content, wherein the product page user interface for the given collection of episodic content includes an episodes region that includes a plurality of representations of a plurality of episodes included in the given collection of episodic content, and:
in accordance with a determination that the user of the electronic device has fully viewed a first set of episodes in the collection of episodic content, a first respective representation of a first respective episode, subsequent to the first set of episodes, is displayed at a first position in the episodes region of the product page user interface, the first respective representation is displayed with a visual indication that the first respective episode is a current episode for viewing in the given collection of episodic content, and representations of the first set of episodes are not displayed in the episodes region, and
in accordance with a determination that the user of the electronic device has fully viewed a second set of episodes in the collection of episodic content, a second respective representation of a second respective episode, subsequent to the second set of episodes, is displayed at the first position in the episodes region of the product page user interface, the second respective representation is displayed with the visual indication that the second respective episode is the current episode for viewing in the given collection of episodic content, and representations of the second set of episodes are not displayed in the episodes region.

### Claim 30 (depends on 29)

The electronic device of claim 29, wherein the one or more programs further include instructions for:
while displaying the episodes region of the product page user interface with the first respective representation of the first respective episode displayed in the first position in the episodes region and the representations of the first set of episodes not displayed in the episodes region, and while the first respective representation has the current focus and is displayed with the visual indication, receiving, via the one or more input devices, an input corresponding to a request to navigate horizontally in the product page user interface; and
in response to receiving the input corresponding to the request to navigate horizontally in the product page user interface:
displaying the first respective representation in a second position in the episodes region, wherein the first respective representation is displayed with the visual indication; and
displaying, in the first position in the episodes region, a third respective representation of a third respective episode in the first set of episodes, wherein the third respective representation has the current focus.

### Claim 31

A non-transitory computer readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by one or more processors of an electronic device, cause the electronic device to:
display, via a display device, a user interface for a respective content provider, wherein the user interface includes a plurality of representations of a plurality of content items available for viewing on the electronic device from the respective content provider, wherein:
in accordance with a determination that the electronic device is not signed into the respective content provider, a first region located at a first location of the user interface includes information about a plurality of featured content items from the respective content provider; and
in accordance with a determination that the electronic device is signed into the respective content provider:
in accordance with a determination that a user of the electronic device has viewed a first content item from a first collection of episodic content from the respective content provider, the first region located at the first location of the user interface includes a first representation corresponding to the first collection of episodic content, wherein the first representation includes a selectable option for displaying, via the display device, a second content item from the first collection of episodic content.

### Claim 32 (depends on 31)

The computer readable storage medium of claim 31, wherein the instructions further cause the electronic device to:
in accordance with the determination that the electronic device is signed into the respective content provider:
in accordance with the determination that the user of the electronic device has viewed the first content item from the first collection of episodic content from the respective content provider:
in accordance with a determination that a user of the electronic device has viewed a first content item from a second collection of episodes content from the respective content provider, a second representation corresponding to the second collection of episodic content is displayable in the first region located at the first location of the user interface, wherein the second representation includes a selectable option for displaying, via the display device, a second content item from the second collection of episodic content.

### Claim 33 (depends on 32)

The computer readable storage medium of claim 32, wherein the instructions further cause the electronic device to:
while displaying, in the first region, the first representation corresponding to the first collection of episodic content without displaying, in the first region, the second representation corresponding to the second collection of episodic content, receive, via the one or more input devices, an input directed to the first region located at the first location of the user interface that corresponds to a request to navigate horizontally in the first region located at the first location of the user interface; and
in response to receiving the input directed to the first region located at the first location of the user interface that corresponds to the request to navigate horizontally in the first region:
cease display, in the first region, of the first representation; and
display, in the first region, the second representation.

### Claim 34 (depends on 31)

The computer readable storage medium of claim 31, wherein:
in accordance with the determination that the electronic device is signed into the respective content provider:
in accordance with a determination that the user of the electronic device has partially viewed the first content item from the first collection of episodic content, the first region located at the first location of the user interface includes a second representation corresponding to the first content item, wherein the second representation includes a selectable option for resuming playback, via the display device, of the first content item from the first collection of episodic content.

### Claim 35 (depends on 31)

The computer readable storage medium of claim 31, wherein the instructions further cause the electronic device to:
while displaying, via the display device, the first region located at the first location of the user interface, receive, via the one or more input devices, an input corresponding to a request to scroll through the user interface; and
in response to receiving the input corresponding to the request to scroll through the user interface, scroll through the user interface to reveal, in a second region of the user interface, a plurality of representations of collections of episodic content available from the respective content provider, wherein the plurality of representations of the collections of episodic content include respective first selectable options that are selectable to display respective content from the collections of episodic content, and respective second selectable options that are selectable to display respective user interfaces dedicated to the respective collections of episodic content.

### Claim 36 (depends on 35)

The computer readable storage medium of claim 35, wherein the plurality of representations of the collections of episodic content includes a first respective representation corresponding to a first respective collection of episodic content, the user of the electronic device has partially watched a given content item from the first respective collection of episodic content, and the first selectable option included in the first respective representation is selectable to resume playback of the given content item.

### Claim 37 (depends on 35)

The computer readable storage medium of claim 35, wherein the plurality of representations of the collections of episodic content includes a first respective representation corresponding to a first respective collection of episodic content, the user of the electronic device has watched a first content item from the first respective collection of episodic content, and the first selectable option included in the first respective representation is selectable to play a second content item, following the first content item, in the first respective collection of episodic content.

### Claim 38 (depends on 35)

The computer readable storage medium of claim 35, wherein the plurality of representations of the collections of episodic content includes a first respective representation corresponding to a first respective collection of episodic content, the user of the electronic device has watched every content item in the first respective collection of episodic content, and the first selectable option included in the first respective representation is selectable to play a first content item in the first respective collection of episodic content.

### Claim 39 (depends on 35)

The computer readable storage medium of claim 35, wherein:
in accordance with a determination that a representation corresponding to a given collection of episodic content is included in the first region located at the first location in the user interface, a representation corresponding to the given collection of episodic content is located at a first position in the second region in the user interface; and
in accordance with a determination that the representation corresponding to the given collection of episodic content is not included in the first region in the user interface, the representation corresponding to the given collection of episodic content is located at a second position, different than the first position, in the second region in the user interface.

### Claim 40 (depends on 31)

The computer readable storage medium of claim 31, wherein:
in accordance with the determination that the electronic device is not signed into the respective content provider, the first region includes a selectable option that is selectable to initiate a process to sign into the respective content provider.

### Claim 41 (depends on 40)

The computer readable storage medium of claim 40, wherein the instructions further cause the electronic device to:
while displaying the first region including the selectable option that is selectable to initiate the process to sign into the respective content provider, receive, via the one or more input devices, an input corresponding to a request to scroll through the user interface; and
in response to receiving the input corresponding to the request to scroll through the user interface:
scroll through the user interface such that the first region is no longer displayed via the display device while maintaining display, via the display device, of the selectable option that is selectable to initiate the process to sign into the respective content provider.

### Claim 42 (depends on 40)

The computer readable storage medium of claim 40, wherein the instructions further cause the electronic device to:
while displaying the first region including the selectable option that is selectable to initiate the process to sign into the respective content provider, receive, via the one or more input devices, an input corresponding to a request to scroll through the user interface; and
in response to receiving the input corresponding to the request to scroll through the user interface:
scroll through the user interface to reveal, in a second region in the user interface, a representation that includes information about signing into the respective content provider, and a second selectable option that is selectable to initiate the process to sign into the respective content provider.

### Claim 43 (depends on 31)

The computer readable storage medium of claim 31, wherein the user interface includes:
representations of content available from the respective content provider that have a first set of one or more content ratings above a first scroll position in the user interface, and
representations of content available from the respective content provider that have a second set of one or more content ratings, different than the first set of one or more ratings, below the first scroll position in the user interface.

### Claim 44 (depends on 31)

The computer readable storage medium of claim 31, wherein the instructions further cause the electronic device to:
while displaying the user interface, receive, via the one or more input devices, an input corresponding to a request to display a product page user interface for a given collection of episodic content; and
in response to receiving the input corresponding to the request to display the product page user interface:
cease display of the user interface; and
display, via the display device, the product page user interface for the given collection of episodic content, wherein the product page user interface for the given collection of episodic content includes an episodes region that includes a plurality of representations of a plurality of episodes included in the given collection of episodic content, and:
in accordance with a determination that the user of the electronic device has fully viewed a first set of episodes in the collection of episodic content, a first respective representation of a first respective episode, subsequent to the first set of episodes, is displayed at a first position in the episodes region of the product page user interface, the first respective representation is displayed with a visual indication that the first respective episode is a current episode for viewing in the given collection of episodic content, and representations of the first set of episodes are not displayed in the episodes region, and
in accordance with a determination that the user of the electronic device has fully viewed a second set of episodes in the collection of episodic content, a second respective representation of a second respective episode, subsequent to the second set of episodes, is displayed at the first position in the episodes region of the product page user interface, the second respective representation is displayed with the visual indication that the second respective episode is the current episode for viewing in the given collection of episodic content, and representations of the second set of episodes are not displayed in the episodes region.

### Claim 45 (depends on 44)

The computer readable storage medium of claim 44, wherein the instructions further cause the electronic device to:
while displaying the episodes region of the product page user interface with the first respective representation of the first respective episode displayed in the first position in the episodes region and the representations of the first set of episodes not displayed in the episodes region, and while the first respective representation has the current focus and is displayed with the visual indication, receive, via the one or more input devices, an input corresponding to a request to navigate horizontally in the product page user interface; and
in response to receiving the input corresponding to the request to navigate horizontally in the product page user interface:
display the first respective representation in a second position in the episodes region, wherein the first respective representation is displayed with the visual indication; and
display, in the first position in the episodes region, a third respective representation of a third respective episode in the first set of episodes, wherein the third respective representation has the current focus.