# US 11,443,354 B2 · Private embedded marketplace > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 11,443,354 B2 - Document ID: US11443354B2 - Status: Granted - Kind: B2 - Application number: 16/710,591 - Filed: 2019-12-11 - Published: 2020-04-16 - Granted: 2022-09-13 - Earliest claimed: 2012-02-28 - Assignees: eBay Inc. - Applicants: eBay Inc. - Inventors: Srinivasan Raman - Web page: https://patentgrep.com/patent/US11443354B2 ## CPC - G06Q 30/06: Buying, selling or leasing transactions - G06Q 30/0601: Electronic shopping [e-shopping] - G06Q 30/0619: {Neutral agent} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Consistent with some embodiments of the present invention, an online marketplace service includes am embedded marketplace service that enables third-party merchants to quickly and easily leverage the online marketplace to offer marketplace functionality via their respective online retail stores. Each third-party merchant can configure the embedded marketplace service to meet its needs. For instance, with a user interface presenting various configuration options, the third-party merchant can select a variety of seller-specific, item-specific, or product-specific aspects that must be satisfied to have item listings or product listings qualify for presentation via the merchant's online retail store. ## Claims ### Claim 1 A method comprising: sending a seller eligibility configuration setting and a listing eligibility configuration setting to a first publication application; receiving filtered identified listings from the first publication application based on the seller eligibility configuration setting and the listing eligibility configuration setting; integrating the filtered identified listings with content from a second publication application; and presenting the integrated filtered identified listings in conjunction with content from the second publication application, the filtered identified listings from the first publication application associated with a first universal resource locator (URL) that is distinct from a second URL associated with the second publication application. ### Claim 2 (depends on 1) The method of claim 1, further comprising: identifying the filtered identified listings based on the seller eligibility configuration setting and the listing eligibility configuration setting. ### Claim 3 (depends on 1) The method of claim 1, further comprising: accessing a plurality of listings from a storage device, the plurality of listings being distinct from the content from the publication; filtering the plurality of listings based on the seller eligibility configuration setting and the listing eligibility configuration setting; and identifying the filtered identified listings based on the filtering of the plurality of listings. ### Claim 4 (depends on 1) The method of claim 1, wherein the content from the publication application comprises a plurality of listings, wherein the plurality of listings does not include any of the filtered identified listings. ### Claim 5 (depends on 1) The method of claim 1, further comprising: communicating with a second server, the second server configured to operate the publication application; determining the filtered identified listings from a first publication application operated by a first server; and providing the filtered identified listings to the second server. ### Claim 6 (depends on 5) The method of claim 5, wherein the filtered identified listings from the first publication application associated with a first universal resource locator (URL) that is distinct from a second URL associated with the publication application. ### Claim 7 (depends on 1) The method of claim 1, wherein the seller eligibility configuration setting identifies a combination of an identity of an author of a listing and a selection criterion for the author of the listing, wherein the listing eligibility configuration setting identifies an item-specific criterion for an item of a listing. ### Claim 8 (depends on 7) The method of claim 7, wherein the item-specific criterion comprises a combination of an item condition and an item offering format, wherein the filtered identified listings are further based on a data feed setting and a listing presentation setting provided by the publication application. ### Claim 9 (depends on 1) The method of claim 1, wherein the publication application is configured to intermingle and present the integrated filtered identified listings in conjunction with content from the publication application in a common user interface of the publication application. ### Claim 10 (depends on 1) The method of claim 1, further comprising: providing an interface for operating the publication application with a primary publication application; receiving, via the interface, the seller eligibility configuration setting and the listing eligibility configuration setting; accessing a plurality of listings from the primary publication application; and identifying the filtered identified listings from the plurality of listings based on the seller eligibility configuration setting and the listing eligibility configuration setting. ### Claim 11 A computing apparatus, the computing apparatus comprising: a processor; and a memory storing instructions that, when executed by the processor, configure the apparatus to perform operations comprising: sending a seller configuration setting and a listing eligibility configuration setting to a first publication application; receiving filtered identified listings from a first publication application based on the seller eligibility configuration setting and the listing eligibility configuration setting; integrating the filtered identified listings with content from a second publication application; and presenting the integrated filtered identified listings in conjunction with content from the second publication application, the filtered identified listings from the first publication application associated with a first universal resource locator (URL) that is distinct from a second URL associated with the second publication application. ### Claim 12 (depends on 11) The computing apparatus of claim 11, wherein the instructions further configure the apparatus to: identify the filtered identified listings based on the seller eligibility configuration setting and the listing eligibility configuration setting. ### Claim 13 (depends on 11) The computing apparatus of claim 11, wherein the instructions further configure the apparatus to: access a plurality of listings from a storage device, the plurality of listings being distinct from the content from the publication; filter the plurality of listings based on the seller eligibility configuration setting and the listing eligibility configuration setting; and identify the filtered identified listings based on the filtering of the plurality of listings. ### Claim 14 (depends on 11) The computing apparatus of claim 11, wherein the content from the publication application comprises a plurality of listings, wherein the plurality of listings does not include any of the filtered identified listings. ### Claim 15 (depends on 11) The computing apparatus of claim 11, wherein the instructions further configure the apparatus to: communicate with a second server, the second server configured to operate the publication application; determine the filtered identified listings from a first publication application operated by a first server; and provide the filtered identified listings to the second server. ### Claim 16 (depends on 15) The computing apparatus of claim 15, wherein the filtered identified listings from the first publication application associated with a first universal resource locator (URL) that is distinct from a second URL associated with the publication application. ### Claim 17 (depends on 11) The computing apparatus of claim 11, wherein the seller eligibility configuration setting identifies a combination of an identity of an author of a listing and a selection criterion for the author of the listing, wherein the listing eligibility configuration setting identifies an item-specific criterion for an item of a listing. ### Claim 18 (depends on 17) The computing apparatus of claim 17, wherein the item-specific criterion comprises a combination of an item condition and an item offering format, wherein the filtered identified listings are further based on a data feed setting and a listing presentation setting provided by the publication application. ### Claim 19 (depends on 11) The computing apparatus of claim 11, wherein the publication application is configured to intermingle and present the integrated filtered identified listings in conjunction with content from the publication application in a common user interface of the publication application. ### Claim 20 A non-transitory computer-readable storage medium, the computer-readable storage medium including instructions that when executed by a computer, cause the computer to perform operations comprising: sending a seller eligibility configuration setting and a listing eligibility configuration setting to a first publication application; receiving filtered identified listings from a first publication application based on the seller eligibility configuration setting and the listing eligibility configuration setting, integrating the filtered identified listings with content from a second publication application; and presenting the integrated filtered identified listings in conjunction with content from the second publication application, the filtered identified listings from the first publication application associated with a first universal resource locator (URL) that is distinct from a second URL associated with the second publication application.