# US 11,443,009 B2 · Information processing system, information processing method, program, and information processing apparatus

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- Number: US 11,443,009 B2
- Document ID: US11443009B2
- Status: Granted
- Kind: B2
- Application number: 16/802,813
- Filed: 2020-02-27
- Published: 2020-09-03
- Granted: 2022-09-13
- Earliest claimed: 2019-02-28
- Assignees: Ricoh Company, Ltd.
- Applicants: Shun Yokota
- Inventors: Shun Yokota
- Web page: https://patentgrep.com/patent/US11443009B2

## CPC

- G06F 16/9577: {Optimising the visualization of content, e.g. distillation of HTML documents}
- G06F 16/957: Browsing optimisation, e.g. caching or content distillation
- G06F 16/958: Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F 40/117: Tagging; Marking up (details of markup languages G06F40/143); Designating a block; Setting of attributes (style sheets, e.g. eXtensible Stylesheet Language Transformation [XSLT], G06F40/154)
- G06F 40/154: Tree transformation for tree-structured or markup documents, e.g. XSLT, XSL-FO or stylesheets
- G06Q 30/0242: Determining effectiveness of advertisements
- H04L 67/02: based on web technology, e.g. hypertext transfer protocol [HTTP]
- H04L 67/535: {Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34)}
- G06Q 10/10: Office automation; Time management
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

An information processing system includes at least one information processing apparatus that communicate with a first service for supporting to create a home page and a second service for creating an analysis result by analyzing information related to browsing of the home page via a network, a home page information reception unit that receives home page configuration information concerning a configuration of the home page from the first service, an analysis result reception unit that receives an analysis result from the second service, an improvement information creation unit that creates improvement information for improving the home page based on the home page configuration information and the analysis result, and a communication unit that sends the improvement information created by the improvement information creation unit to a user terminal operated by a user.

## Claims

### Claim 1

An information processing system comprising a processor that is configured to:
at least one information processing apparatus that communicate with a first service for supporting to create a home page and a second service for creating an analysis result by analyzing information related to browsing of the home page via a network; and
a processor that is configured to:
receive home page configuration information concerning a configuration of the home page from the first service;
receive the analysis result from the second service;
create improvement information for improving the home page based on the home page configuration information and the analysis result;
identify a page based on identification information of each page included in the home page configuration information;
receive browsing information related to an inspection of the page from a third service, said browsing information including identification information of a browsing person who has accessed the page having an inquiry form, time information indicative of an accessed time, and time information indicative of a time when content of the inquiry form is sent to the information processing system;
determine whether a goal expected by the page is achieved by determining that a difference between the time information indicative of the accessed time for the same browsing person judged based on the identification information of the browsing person and the time information indicative of the time when the content of the inquiry form is sent to the information processing system exceeds a predetermined threshold value;
obtain a CVR (Conversion Rate) based on a number of accesses per one page and a number of times the goal is achieved; and
send, as a second communication unit, to a user terminal operated by a user, the created improvement information and the CVR (Conversion Rate) with respect to the page included in the home page configuration information together with information indicating whether the CVR (Conversion Rate) is not less than or is less than a threshold value.

### Claim 2 (depends on 1)

The information processing system according to claim 1,
wherein the improvement information for improving the home page is provided to the user terminal separately as information for changing the configuration of the home page and information for changing a form entered by the browsing person.

### Claim 3 (depends on 1)

The information processing system according to claim 1,
wherein the analysis result is analyzed for each page included in the home page configuration information,
wherein the home page configuration information includes the identification information of each page included in the home page, and
wherein the improvement information for improving the home page is created for each page included in the home page.

### Claim 4 (depends on 3)

The information processing system according to claim 3,
wherein the improvement information is information that strengthens a guidance to a predetermined page included in the analysis result received from the second service.

### Claim 5 (depends on 4)

The information processing system according to claim 4,
wherein the improvement information is information contained in the analysis result received from the second service, and
wherein the improvement information strengthens a guidance to the predetermined page from an entrance page firstly browsed by the browsing person of the home page.

### Claim 6 (depends on 4)

The information processing system according to claim 4, wherein the processor is further configured to:
create screen information of an improvement proposal screen for displaying the improvement information by the user terminal; and
cause an edition destination URL of the home page acquired from the first service to be included in the screen information of the improvement proposal screen.

### Claim 7 (depends on 6)

The information processing system according to claim 6,
wherein the edition destination URL for editing a page to be improved is embedded in a display part of the improvement proposal screen.

### Claim 8 (depends on 3)

The information processing system according to claim 3,
wherein the improvement information weakens the guidance to the predetermined page included in the analysis result received from the second service.

### Claim 9 (depends on 8)

The information processing system according to claim 8,
wherein the improvement information is information included in the analysis result received from the second service that weakens the guidance by the browsing person to the predetermined page from the entrance page first viewed by the browsing person to the home page.

### Claim 10 (depends on 1)

The information processing system according to claim 1,
wherein the analysis result is analyzed for each form stored by the home page and to be entered by a browsing person,
wherein the home page configuration information includes identification information of each form included in the home page, and
wherein the improvement information is created for each form included in the home page.

### Claim 11 (depends on 10)

The information processing system according to claim 10,
wherein the improvement information is information that changes a number of items of the form included in the analysis result received from the second service.

### Claim 12 (depends on 10)

The information processing system according to claim 10, wherein the processor is further configured to:
create screen information of an improvement proposal screen for displaying the improvement information by the user terminal; and
cause an edition destination URL of the form obtained from the first service to be included in the screen information of the improvement proposal screen.

### Claim 13 (depends on 12)

The information processing system according to claim 12,
wherein an edition destination URL for editing a form to be improved is embedded in a display component of the improvement proposal screen.

### Claim 14

An information processing method performed by an information processing system including a first service for supporting to create a home page, a second service for creating an analysis result by analyzing information related to browsing of the home page, and at least one information processing apparatus for communicating via a network, the information processing method comprising:
receiving home page configuration information concerning a configuration of the home page from the first service;
receiving the analysis result from the second service;
creating, by an improvement information creation unit, improvement information for improving the home page based on the home page configuration information and the analysis result;
identifying a page based on identification information of each page included in the home page configuration information;
receiving browsing information related to an inspection of the page from a third service, said browsing information including identification information of a browsing person who has accessed the page having an inquiry form, time information indicative of an accessed time, and time information indicative of a time when content of the inquiry form is sent to the information processing system;
determining whether a goal expected by the page is achieved by determining that a difference between the time information indicative of the accessed time for the same browsing person judged based on the identification information of the browsing person and the time information indicative of the time when the content of the inquiry form is sent to the information processing system exceeds a predetermined threshold value;
obtaining a CVR (Conversion Rate) based on a number of accesses per one page and a number of times the goal is achieved; and
sending, to a user terminal operated by a user, the created improvement information and the CVR (Conversion Rate) with respect to the page included in the home page configuration information together with information indicating whether the CVR (Conversion Rate) is not less than or is less than a threshold value.

### Claim 15

A non-transitory computer-readable storage medium storing a program implemented by a computer included in at least one information processing apparatus that communicates with a first service for supporting to create a home page and a second service for creating an analysis result by analyzing information related to browsing of the home page via a network, the program configured to cause the processor to:
receive home page configuration information concerning a configuration of the home page from the first service;
receive the analysis result from the second service;
create improvement information for improving the home page based on the home page configuration information and the analysis result;
identify a page based on identification information of each page included in the home page configuration information;
receive browsing information related to an inspection of the page from a third service, said browsing information including identification information of a browsing person who has accessed the page having an inquiry form, time information indicative of an accessed time, and time information indicative of a time when content of the inquiry form is sent to the information processing system;
determine whether a goal expected by the page is achieved by determining that a difference between the time information indicative of the accessed time for the same browsing person judged based on the identification information of the browsing person and the time information indicative of the time when the content of the inquiry form is sent to the information processing system exceeds a predetermined threshold value;
obtain a CVR (Conversion Rate) based on a number of accesses per one page and a number of times the goal is achieved; and
send, to a user terminal operated by a user, the created improvement information and the CVR (Conversion Rate) with respect to the page included in the home page configuration information together with information indicating whether the CVR (Conversion Rate) is not less than or is less than a threshold value.
