# US 11,442,948 B2 · Optimizing digital video distribution > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 11,442,948 B2 - Document ID: US11442948B2 - Status: Granted - Kind: B2 - Application number: 17/349,610 - Filed: 2021-06-16 - Published: 2021-10-07 - Granted: 2022-09-13 - Earliest claimed: 2016-08-18 - Assignees: Google Inc. - Applicants: Google LLC - Inventors: Justin Lewis; Ruxandra Georgiana Davies - Web page: https://patentgrep.com/patent/US11442948B2 ## CPC - G06F 16/24578: {using ranking} - G06F 16/438: Presentation of query results - H04N 21/431: Generation of visual interfaces {for content selection or interaction}; Content or additional data rendering - H04N 21/44204: {Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched (monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31)} - H04N 21/4532: {involving end-user characteristics, e.g. viewer profile, preferences (monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18)} - H04N 21/4667: {Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections} - H04N 21/4756: {for rating content, e.g. scoring a recommended movie} - H04N 21/6125: {involving transmission via Internet (transmission by internet of broadcast information H04H60/82)} - H04N 21/6175: {involving transmission via Internet (broadcast-related systems characterised by the transmission system being the Internet H04H60/82)} - H04N 21/8456: {by decomposing the content in the time domain, e.g. in time segments} - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract Systems, methods, and apparatus include computer programs encoded on a computer-readable storage medium, including a system for ranking videos. Videos are identified that have been presented at client devices. For each video, session start data is identified that specifies a lead video that initiated presentation to a user during a presentation session. For each lead video, presentation times over multiple user sessions are determined, a scaled presentation time is obtained, user sessions for which the lead video initiated presentation of videos are identified, and an aggregate video presentation time attributable to the lead video is determined. For each given video, a presentation score is determined based on a scaled presentation time of the lead video relative to a sum of the aggregate video presentation times for the lead videos. The videos are ranked based on the presentation scores. A user interface is updated to present the ranked videos. ## Claims ### Claim 1 A system comprising: one or more processors; and one or more memory devices including instructions that, when executed, cause the one or more processors to perform operations comprising: identifying, for a given video, session start data specifying that the given video was a lead video that initiated video presentation to one or more users during multiple user sessions; for each of at least some user sessions among the multiple user sessions: classifying the lead video as one of an in-service initiated video presentation or a remotely initiated video presentation; and applying a scaling factor to one or more presentation times for remotely initiated video presentations of the lead video, wherein the scaling factor increases a value corresponding to remotely initiated video presentations relative to in-service video presentations; determining a video presentation time attributable to the given video as a lead video based on a total presentation time of other videos during the multiple user sessions that were initiated with the given video as the lead video; and generating a creator score for a creator that supplies the given video based on the presentation time attributable to the given video as the lead video. ### Claim 2 (depends on 1) The system of claim 1, the operations further comprising: generating a presentation score for the given video based on the video presentation time attributable to the given video as the lead video; ranking the given video among other videos based on the presentation score; and updating a user interface to present a highest ranked portion of the ranked videos at a client device according to the ranking. ### Claim 3 (depends on 2) The system of claim 2, wherein ranking the given video based on the presentation score comprises ranking the given video to reduce a number of videos previewed by the user before the given video is presented to the user based on the presentation score and a friend of the user identifying the given video for the user. ### Claim 4 (depends on 3) The system of claim 3, wherein applying a scaling factor to one or more presentation times for remotely initiated video presentations of the lead video comprises: applying a first scaling factor to one or more presentation times for in-service initiated video presentations of the lead video; and applying a second scaling factor to one or more presentation times for remotely initiated video presentations of the lead video, wherein the first scaling factor is lower than the second scaling factor. ### Claim 5 (depends on 4) The system of claim 4, the operations further comprising: identifying the remotely initiated video presentations of the lead video based on referrer information included in a request to present the lead video, wherein the referrer information specifies one of a third-party website that directed a user to an online video distribution service, a third-party native application that directed a user to the online video distribution service, or shared link that directed a user to the online video distribution service; collecting timestamps indicating playback start times of the lead video; obtaining pings generated during playbacks of the lead video; and determining various presentation times for the playbacks of the lead video based on the timestamps and the pings. ### Claim 6 (depends on 5) The system of claim 5, the operations further comprising: identifying search queries that resulted in the lead video being identified to various users in search results; for each of the search queries, determining a portion of the various users that initiated presentation of the given video through interaction with the search results; and determining, based on the determined portions, search scaling factors to apply to the determined presentation time of the lead video for the presentations of the given video that were initiated through user interaction with the search results that identified the lead video. ### Claim 7 (depends on 1) The system of claim 1, the operations further comprising: ranking the creator among other creators based, at least in part, on the creator score. ### Claim 8 A method comprising: identifying, by one or more processors and for a given video, session start data specifying that the given video was a lead video that initiated video presentation to one or more users during multiple user sessions; for each of at least some user sessions among the multiple user sessions: classifying the lead video as one of an in-service initiated video presentation or a remotely initiated video presentation; and applying a scaling factor to one or more presentation times for remotely initiated video presentations of the lead video, wherein the scaling factor increases a value corresponding to remotely initiated video presentations relative to in-service video presentations; determining, by the one or more processors, a video presentation time attributable to the given video as a lead video based on a total presentation time of other videos during the multiple user sessions that were initiated with the given video as the lead video; and generating, by the one or more processors, a creator score for a creator that supplies the given video based on the presentation time attributable to the given video as the lead video. ### Claim 9 (depends on 8) The method of claim 8, further comprising: generating a presentation score for the given video based on the video presentation time attributable to the given video as the lead video; ranking the given video among other videos based on the presentation score; and updating a user interface to present a highest ranked portion of the ranked videos at a client device according to the ranking. ### Claim 10 (depends on 9) The method of claim 9, wherein ranking the given video based on the presentation score comprises ranking the given video to reduce a number of videos previewed by the user before the given video is presented to the user based on the presentation score and a friend of the user identifying the given video for the user. ### Claim 11 (depends on 10) The method of claim 10, wherein applying a scaling factor to one or more presentation times for remotely initiated video presentations of the lead video comprises: applying a first scaling factor to one or more presentation times for in-service initiated video presentations of the lead video; and applying a second scaling factor to one or more presentation times for remotely initiated video presentations of the lead video, wherein the first scaling factor is lower than the second scaling factor. ### Claim 12 (depends on 11) The method of claim 11, further comprising: Identifying the remotely initiated video presentations of the lead video based on referrer information included in a request to present the lead video, wherein the referrer information specifies one of a third-party website that directed a user to an online video distribution service, a third-party native application that directed a user to the online video distribution service, or shared link that directed a user to the online video distribution service; collecting timestamps indicating playback start times of the lead video; obtaining pings generated during playbacks of the lead video; and determining various presentation times for the playbacks of the lead video based on the timestamps and the pings. ### Claim 13 (depends on 12) The method of claim 12, further comprising: identifying search queries that resulted in the lead video being identified to various users in search results; for each of the search queries, determining a portion of the various users that initiated presentation of the given video through interaction with the search results; and determining, based on the determined portions, search scaling factors to apply to the determined presentation time of the lead video for the presentations of the given video that were initiated through user interaction with the search results that identified the lead video. ### Claim 14 (depends on 13) The method of claim 13, further comprising: ranking the creator among other creators based, at least in part, on the creator score. ### Claim 15 One or more non-transitory computer-readable media having instructions stored thereon that, when executed by one or more processors, cause performance of operations comprising: identifying, for a given video, session start data specifying that the given video was a lead video that initiated video presentation to one or more users during multiple user sessions; for each of at least some user sessions among the multiple user sessions: classifying the lead video as one of an in-service initiated video presentation or a remotely initiated video presentation; and applying a scaling factor to one or more presentation times for remotely initiated video presentations of the lead video, wherein the scaling factor increases a value corresponding to remotely initiated video presentations relative to in-service video presentations; determining a video presentation time attributable to the given video as a lead video based on a total presentation time of other videos during the multiple user sessions that were initiated with the given video as the lead video; and generating a creator score for a creator that supplies the given video based on the presentation time attributable to the given video as the lead video. ### Claim 16 (depends on 15) The one or more non-transitory computer-readable media of claim 15, the operations further comprising: generating a presentation score for the given video based on the video presentation time attributable to the given video as the lead video; ranking the given video among other videos based on the presentation score; and updating a user interface to present a highest ranked portion of the ranked videos at a client device according to the ranking. ### Claim 17 (depends on 16) The one or more non-transitory computer-readable media of claim 16, wherein ranking the given video based on the presentation score comprises ranking the given video to reduce a number of videos previewed by the user before the given video is presented to the user based on the presentation score and a friend of the user identifying the given video for the user. ### Claim 18 (depends on 17) The one or more non-transitory computer-readable media of claim 17, wherein applying a scaling factor to one or more presentation times for remotely initiated video presentations of the lead video comprises: applying a first scaling factor to one or more presentation times for in-service initiated video presentations of the lead video; and applying a second scaling factor to one or more presentation times for remotely initiated video presentations of the lead video, wherein the first scaling factor is lower than the second scaling factor. ### Claim 19 (depends on 18) The one or more non-transitory computer-readable media of claim 18, the operations further comprising: identifying the remotely initiated video presentations of the lead video based on referrer information included in a request to present the lead video, wherein the referrer information specifies one of a third-party website that directed a user to an online video distribution service, a third-party native application that directed a user to the online video distribution service, or shared link that directed a user to the online video distribution service; collecting timestamps indicating playback start times of the lead video; obtaining pings generated during playbacks of the lead video; and determining various presentation times for the playbacks of the lead video based on the timestamps and the pings. ### Claim 20 (depends on 19) The one or more non-transitory computer-readable media of claim 19, the operations further comprising: identifying search queries that resulted in the lead video being identified to various users in search results; for each of the search queries, determining a portion of the various users that initiated presentation of the given video through interaction with the search results; and determining, based on the determined portions, search scaling factors to apply to the determined presentation time of the lead video for the presentations of the given video that were initiated through user interaction with the search results that identified the lead video.