Dynamic custom interstitial transition videos for video streaming services

A system for a client device of a user, the system comprising:

• a memory, and
• a processing device, coupled to the memory, to perform operations comprising:
• receiving a base media item from a server of a video streaming service, the base media item comprising a display area to be customized for the user to provide a transition between a first video to be played on the client device and at least one second video to be played next on the client device, wherein the base media item is initially absent information about the second video to be played next, wherein the first video and the at least one second video are sequentially related within a video series;
• playing the first video on a display coupled to the client device;
• automatically customizing, while playing the first video, the display area of the base media item to transform the base media item into a custom transition media item that presents information about the second video to be played next, wherein customizing the display area comprises:
• determining the second video to be played next for the user based on the video series;
• and
• populating the display area of the base media item with metadata content that comprises the information about the second video to be played next;
• receiving the second video from the server;
• and
• presenting the base media item with the customized display area on the display coupled to the client device before playing the second video received from the server, wherein the customized display area is overlaid with the metadata content comprising the information about the second video.

A non-transitory computer readable medium having instructions stored thereon that, when executed by a processing device of a client device of a user, cause the processing device to perform operations comprising:

• receiving a base media item from a server of a video streaming service, the base media item comprising a display area to be customized for the user to provide a transition between a first video to be played on the client device and at least one second video to be played next on the client device, wherein the base media item is initially absent information about the second video to be played next, wherein the first video and the at least one second video are sequentially related within a video series;
• playing the first video on a display coupled to the client device;
• automatically customizing, while playing the first video, the display area of the base media item to transform the base media item into a custom transition media item that presents information about the second video to be played next, wherein customizing the display area comprises:
• determining the second video to be played next for the user based on the video series;
• and
• populating the display area of the base media item with metadata content that comprises the information about the second video to be played next;
• receiving the second video from the server;
• and
• presenting the base media item with the customized display area on the display coupled to the client device before playing the second video received from the server, wherein the customized display area is overlaid with the metadata content comprising the information about the second video.