Display apparatus and driving method of display apparatus

A driving method of a display apparatus, the driving method comprising:

• causing a computer to add a dither signal to a digital image signal for each of a plurality of color components, wherein the digital image signal is generated based on each of the plurality of color components that are different from each other, and wherein the digital image signal for each of the plurality of color components is inputted in predetermined order for each sub-frame included in a frame;
• causing the computer to perform digital to analog conversion to convert the digital image signal, to which the dither signal is added, into an analog image signal;
• causing the computer to control a pattern of the dither signal, at each predetermined cycle, based on the predetermined order in which the digital image signal for each of the plurality of color components is inputted, within the frame;
• causing the computer to generate a data signal to be supplied to each pixel associated with the display apparatus based on the digital image signal inputted for each of the plurality of color components, wherein the predetermined cycle is a first cycle;
• causing the computer to control a polarity of the data signal at every second cycle having a length longer than or equal to the first cycle;
• and
• causing the computer to perform control to switch between presence and absence of the addition of the dither signal to each pixel is performed at a third cycle, which has a length longer than the first cycle.

A display apparatus comprising:

• an addition section configured to add a dither signal to a digital image signal for each of a plurality of color components, wherein the digital image signal is generated based on each of the plurality of color components that are different from each other, and wherein the digital image signal for each of the plurality of color components is inputted in predetermined order for each sub-frame included in a frame;
• a conversion section configured to perform digital to analog conversion to convert the digital image signal, to which the dither signal is added, into an analog image signal;
• a control section configured to control a pattern of the dither signal, at each predetermined cycle including a plurality of sub-frames, based on the predetermined order in which the digital image signal for each of the plurality of color components is inputted, within the frame;
• and
• a signal processing section configured to:
• generate a data signal to be supplied to each pixel associated with the display apparatus based on the digital image signal inputted for each of the plurality of color components, wherein the predetermined cycle is a first cycle, and
• control a polarity of the data signal at every second cycle having a length longer than or equal to the first cycle, wherein the addition section is further configured to perform control to switch between presence and absence of the addition of the dither signal to each pixel at the first cycle, at a third cycle that has a length longer than the first cycle.