Advertising system

An advertising system having an advertising space having a support, and having at least one annular film,

• wherein the support has at least one receptacle for receiving a planar film,
• wherein the film is configured so as to be able to be incorporated into the receptacle and replaced, and wherein the receptacle has a plurality of receptacle elements which individually or conjointly with the support form one or a plurality of grooves which are suitable and provided for receiving and guiding the film in an annular or partially annular manner in the formed groove,
• wherein an annular receptacle along the circumference has an introduction opening for incorporating the film into the annular receptacle, and
• wherein the introduction opening is provided with an introduction region which adjoins the annular receptacle so as to be approximately tangential thereto and which is suitable and provided for guiding the film such that the film can be incorporated into or retrieved from the annular receptacle, and
• wherein a peripheral region of the film is at least partially configured in a reinforced manner, and/or has at least one guided element to be received and/or guided in the groove and/or one of the grooves of the support, and wherein the at least one guided element comprises at least one profiled part which is connected to the film.