Information processing device, information processing method, program, and storage medium

An information processing method executed by an information processing device including at least one processor, the method comprising:

• detecting that an information terminal carried by a user has approached a shop;
• detecting that a user has taken a purchase action in a shop;
• accumulating history information relating to a visit to a shop and the purchase action of a user;
• and
• transmitting recommendation information relating to a second shop to an information terminal of a user who is detected to have approached a first shop when visit history information to the first shop is detected, purchase action history information in the first shop is not detected, and both visit history information and purchase action history information in the second shop are detected from history information of one user, the visit history information and the purchase action history information in the second shop having been accumulated after the history information relating to the first shop has been accumulated.

A non-transitory storage medium readable by a computer, the storage medium storing a program that causes a computer to execute:

• a proximity detecting function that detects that an information terminal carried by a user has approached a shop;
• a purchase action detecting function that detects that a user has taken a purchase action in a shop;
• an accumulating function that accumulates history information relating to a visit to a shop and the purchase action of a user;
• and
• a recommendation function that transmits recommendation information relating to a second shop to an information terminal of a user who is detected to have approached a first shop when visit history information to the first shop is detected, purchase action history information in the first shop is not detected, and both visit history information and purchase action history information in the second shop are detected from history information of one user, the visit history information and the purchase action history information in the second shop having been accumulated after the history information relating to the first shop has been accumulated.