Platform for generating interactive experiences at sports venues

A computer-implemented system, comprising:

• one or more computers;
• and
• one or more computer memory devices interoperably coupled with the one or more computers and having tangible, non-transitory, machine-readable media storing one or more instructions that, when executed by the one or more computers, perform operations comprising:
• generating, by one or more sensors, input data comprising one or more images of a person standing near an interactive display in a sports venue;
• identifying, in the one or more images, apparel information comprising at least one of a team identifier or player identifier on athletic apparel of the person that is standing near the interactive display;
• accessing, from an interactive experience library, multiple candidate interactive experiences that can be selected for output on the interactive display to engage the person standing near the interactive display;
• selecting, based at least on the apparel information and from among the multiple candidate interactive experiences, the interactive experience comprising a virtual recreation of a real or fictional particular sports-related character;
• and
• providing, in real time to generating the input data, the interactive experience for output on the interactive display, the interactive experience comprising video of the virtual recreation of the particular sports-related character delivering a message to the person standing near the interactive display.

A non-transitory, computer-readable medium storing one or more instructions executable by a computer system to perform operations comprising:

• generating, by one or more sensors, input data comprising one or more images of a person standing near an interactive display in a sports venue;
• identifying, in the one or more images, apparel information comprising at least one of a team identifier or player identifier on athletic apparel of the person that is standing near the interactive display;
• accessing, from an interactive experience library, multiple candidate interactive experiences that can be selected for output on the interactive display to engage the person standing near the interactive display;
• selecting, based at least on the apparel information and from among the multiple candidate interactive experiences, the interactive experience comprising a virtual recreation of a real or fictional particular sports-related character;
• and
• providing, in real time to generating the input data, the interactive experience for output on the interactive display, the interactive experience comprising video of the virtual recreation of the particular sports-related character delivering a message to the person standing near the interactive display.