Informed opt-in previews for video advertisements

A computing system, comprising:

• one or more processors;
• and
• a memory coupled to the one or more processors and storing program instructions that when executed by the one or more processors cause the one or more processors to at least:
• select an informed opt-in preview from a plurality of informed opt-in previews associated with a video advertisement, wherein each of the plurality of informed opt-in previews is distinct from the video advertisement, and
• present information on a display of a client device, the information including an initial frame of a plurality of frames of the informed opt-in preview, wherein:
• presentation of the initial frame of the plurality of frames of the informed opt-in preview corresponds to an initial position on the display of the client device;
• and
• presentation of a final frame of the plurality of frames of the informed opt-in preview corresponds to a final position on the display of the client device, the initial position and the final position being different;
• progress a presentation of the plurality of frames of the informed opt-in preview and move a position of the opt-in preview on the display of the client device at a rate consistent with the scrolling such that presentation of a frame of the plurality of frames of the informed opt-in preview corresponds to the position of the informed opt-in preview on the display of the client device;
• determine that a scrolling rate of the scrolling exceeds a threshold and, based at least in part on the determination that the scrolling rate exceeds the threshold, skip at least one of the plurality of frames during the presentation of the plurality of frames;
• detect a selection of the informed opt-in preview;
• and
• in response to the selection:
• obtain the video advertisement;
• and
• display, on the display of the client device, the video advertisement.

A computer-implemented method, comprising:

• under control of one or more computing systems configured with executable instructions, receiving a video advertisement;
• generating a plurality of informed opt-in previews from the video advertisement, wherein each of the plurality of informed opt-in previews is distinct from the video advertisement;
• associating each of the plurality of informed opt-in previews with the video advertisement;
• selecting a first informed opt-in preview from the plurality of informed opt-in previews;
• receiving from the client device a request for content;
• determining that the video advertisement is responsive to the request for content;
• sending to the client device, in response to the request, the content and the first informed opt-in preview for presentation on the client device such that an initial frame of the first informed opt-in preview is presented at a first position on a display of the client device;
• detecting a scrolling of the content;
• simultaneously progressing a plurality of the frames of the first informed opt-in preview and moving a position of the first informed opt-in preview on the display of the client device consistent with the scrolling;
• determining that a rate of scrolling exceeds a threshold and, based at least in part on the determination that the rate of scrolling exceeds the threshold, skipping at least one of the plurality of frames during the progressing of the plurality of frames of the first informed opt-in preview;
• receiving from the client device a selection of the first informed opt-in preview;
• and
• sending to the client device, in response to receiving the selection, the video advertisement for presentation on the client device.