US 11,386,456 B1Granted

Modification of presented content based on historical data in a shopping mission

AssigneeAmazon Technologies, Inc.

InventorsJack Lightbody, Charles Lawrence Scott, Brett Patrick Canfield, Zheng Zheng Xing, Daniel Lloyd, Soo-Min Pantel, Byung Ju Lee, Seong Jin Park

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Abstract

Systems and methods are described for analyzing one or more online shopping missions to determine an estimated stage of a user within the mission and to adjust content for display to the user based on the estimated stage of the user within the mission. The estimated stage of the user within the mission may be determined using a model, such as a machine learning model, that accepts as input signals corresponding to the online shopping mission. The signals may represent user interface interactions and/or other data relating to the user and the mission.

Claims20

Dependent claims

A system for analyzing one or more online shopping missions, the system comprising:

a memory configured to store computer-executable instructions;
and
a processor in communication with the memory configured to execute the computer-executable instructions to at least:
analyze signals corresponding to an online shopping mission of a user of an online merchant, the signals including current search parameters and historical data relating to a search for a product or class of products;
determine from the signals, using a machine learning model executed by the processor, an estimated stage of the user in the online shopping mission, wherein the stages of the online shopping mission progresses include a beginning stage, in which minimal historical data is available, one or more intermediate stages, in which additional historical data and search parameters are available, and an end stage, in which a selected product relating to the search is purchased;
and
automatically adjust content configured for display via a user interface associated with the online merchant based on the estimated stage of the user in the online shopping mission, wherein the content is adjusted to include educational materials relating to the product or class of products when the estimated stage of the user in the online shopping mission is a first, early stage and wherein the content is adjusted to include targeted products when the estimated stage of the user in the online shopping mission is a second, late stage in the online shopping mission.

4 more elements

A method comprising:

receiving signals corresponding to an online shopping mission of a user, the signals including current search parameters or historical data relating to a search for a product or class of products;
determining, by a processor, based on the signals corresponding to the online shopping mission of the user, an estimated stage of the user in the online shopping mission;
and
automatically adjusting content that is displayed to the user in a user interface in correspondence to results of the search based on the estimated stage of a user in an online shopping mission.

1 more element

Dependencies are inferred from the claim text.