Automated scaling of application features based on rules

A system comprising:

• one or more processors configured to perform operations comprising:
• providing a messaging application comprising a feature to a client device, the feature being implemented by one or more operations having a plurality of alternative complexity levels, wherein a first complexity level of the plurality of alternative complexity levels represents a first amount of device resources consumed by a first set of the one or more operations that implement the feature, and wherein a second complexity level of the plurality of alternative complexity levels represents a second amount of device resources consumed by a second set of the one or more operations that implement the feature;
• accessing a first configuration rule of a plurality of configuration rules that associates a first device property rule with the feature of the messaging application, the first device property rule comprising a location of a device rule;
• determining that the first configuration rule is satisfied by a first property of the client device in response to detecting that a current location of the client device corresponds to the location of the device rule, the first configuration rule being satisfied by the first property of the client device in response to determining that a benchmark performance metric associated with the client device corresponds to a specified benchmark performance metric associated with the first configuration rule;
• and
• in response to determining that the first configuration rule is satisfied by the first property of the client device, causing the feature to be implemented on the client device by the first set of the one or more operations having the first complexity level that consume a greater amount of device resources than the second set of the one or more operations having the second complexity level.

A non-transitory machine-readable storage medium that includes instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• providing a messaging application comprising a feature to a client device, the feature being implemented by one or more operations having a plurality of alternative complexity levels, wherein a first complexity level of the plurality of alternative complexity levels represents a first amount of device resources consumed by a first set of the one or more operations that implement the feature, and wherein a second complexity level of the plurality of alternative complexity levels represents a second amount of device resources consumed by a second set of the one or more operations that implement the feature;
• accessing a first configuration rule of a plurality of configuration rules that associates a first device property rule with the feature of the messaging application, the first device property rule comprising a location of a device rule;
• determining that the first configuration rule is satisfied by a first property of the client device in response to detecting that a current location of the client device corresponds to the location of the device rule, the first configuration rule being satisfied by the first property of the client device in response to determining that a benchmark performance metric associated with the client device corresponds to a specified benchmark performance metric associated with the first configuration rule;
• and
• in response to determining that the first configuration rule is satisfied by the first property of the client device, causing the feature to be implemented on the client device by the first set of the one or more operations having the first complexity level that consume a greater amount of device resources than the second set of the one or more operations having the second complexity level.