Synthetic detergent bars

A bar composition comprising:

• a) 10% to 60% by wt. total bar synthetic non-soap surfactant;
• b) 27 to 28% by wt. fatty acid and 12% by wt. fatty acid soap wherein total fatty acid soap is less than 60% of the total synthetic surfactant;
• c) 6.8% to 54% water-soluble structurant, selected from of the group consisting of
• polyalkylene oxides having a MW of 1,500-10,000,
• polyethylene oxide polypropylene oxide block copolymers,
• mixtures thereof and
• wherein the water soluble structurant further comprises polyalkylene oxides having a molecular weight in the range of 50,000 to 500,000 in an amount of 1 to 5% based on the weight of the composition, wherein the amount is encompassed in the amount of water soluble structurant of 6.8 to 54%, wherein the water-soluble structurant has a melting point of 40 to 100 ° C.;
• d) 0.1% to 4.8% alkali metal isethionate;
• and
• e) 2.7% to 13.5% by wt. water,
• wherein the sum of water, alkali metal isethionate and said water-soluble structurant is 10% to 60% of the final bar composition,
• wherein based on the total amount of water, alkali metal isethionate and said water-soluble structurant,
• water is present in an amount of 4 to 27%,
• alkali metal isethionate is present in an amount of less than 8% and
• said water-soluble structurant is present in an amount of 68 to 90%.