System, device, and method of performing data analytics for advising a sales representative during a voice call

A method for interpreting voice communications, the method comprising:

• storing a plurality of action plans, historical conversation profiles, and customer data;
• selecting voice impressions from voice call data for voice analysis;
• interpreting the voice impressions to determine impression type and content of discussion;
• associating at least one attribute and at least one value with each voice impression;
• determining a personality profile based on impression type, content of the discussion, the at least one attribute, and the at least one value;
• creating a conversation profile based on the at least one attribute, the at least one value associated with the voice impressions, and the personality profile;
• determining at least one action plan queue according to the conversation profile and recognized patterns in at least one selected from a group comprising statistical data and historical conversation profile;
• and
• rendering the at least one action plan for display.

A device for interpreting real-time voice communications between a sales representative and another party, the device comprising:

• an analytics module configured by a processor to:
• select voice impressions from voice call data for voice analysis;
• interpret the voice impressions to determine impression type and content of discussion;
• associate at least one attribute and at least one value with each voice impression;
• determine a personality profile based on impression type, content of the discussion, the at least one attribute, and the at least one value;
• create a conversation profile based on the at least one attribute, the at least one value associated with the voice impressions, and the personality profile;
• determine at least one action plan queue according to the conversation profile and recognized patterns in at least one selected from a group comprising statistical data and historical conversation profile;
• and
• render the at least one action plan for display.