System, method, and manufacture for outfit customization via a dynamic and interactive user interface

A system for dynamically updating a network accessible site, the system comprising:

• one or more processors configured to:
• provide a first user interface (“UI”) in a first region of the site, wherein providing the first UI comprises generating code that presents a unified presentation comprising two or more items from different categories of goods in a particular arrangement at the first region of the site;
• provide a second UI in conjunction with the first UI, wherein providing the second UI comprises generating code that presents a plurality of interactive elements at a second region of the site that is adjacent to the first region, the plurality of interactive elements comprising a separate interactive element with descriptive information for each item of the two or more items;
• detect a user interaction with a particular item of the two or more items in one of the first UI or the second UI;
• select a set of substitute items for the particular item that that have one or more style attributes in common with the particular item;
• modify the second UI without changing the first UI in response to the user interaction and said selecting the set of substitute items for the particular item, wherein said modifying the second UI comprises changing a particular interactive element of the plurality of interactive elements from presenting the descriptive information of the particular item to presenting the set of substitute items while continuing to present the descriptive information for other items of the two or more items in other interactive elements of the plurality of interactive elements of the second UI;
• and
• update the site in response to a selected substitute item that is chosen from the set of substitute items in the particular interactive element of the second UI, wherein updating the site comprises:
• presenting the first UI with the particular item in the particular arrangement replaced with the selected substitute item;
• and
• presenting the plurality of interactive elements in the second UI with the particular interactive element changing from presenting the set of substitute items to presenting descriptive information for the selected substitute item.

A non-transitory computer-readable medium of a site customization system that dynamically updates a network accessible site, the non-transitory computer-readable medium storing a plurality of processor-executable instructions to:

• provide a first user interface (“UI”) in a first region of the site, wherein providing the first UI comprises generating, by execution of the site customization system, code that presents a unified presentation comprising two or more items from different categories of goods in a particular arrangement at the first region of the site;
• provide a second UI in conjunction with the first UI, wherein providing the second UI comprises generating, by execution of the site customization system, code that presents a plurality of interactive elements at a second region of the site that is adjacent to the first region, the plurality of interactive elements comprising a separate interactive element with descriptive information for each item of the two or more items;
• detect, at the site customization system, a user interaction with a particular item of the two or more items in one of the first UI or the second UI;
• select, by execution of the site customization system, a set of substitute items for the particular item that that have one or more style attributes in common with the particular item;
• modify, by execution of the site customization system, the second UI without changing the first UI in response to the user interaction and said selecting the set of substitute items for the particular item, wherein said modifying the second UI comprises changing a particular interactive element of the plurality of interactive elements from presenting the descriptive information of the particular item to presenting the set of substitute items while continuing to present the descriptive information for other items of the two or more items in other interactive elements of the plurality of interactive elements of the second UI;
• and
• update, by execution of the site customization system, the site in response to a selected substitute item that is chosen from the set of substitute items in the particular interactive element of the second UI, wherein updating the site comprises:
• presenting the first UI with the particular item in the particular arrangement replaced with the selected substitute item;
• and
• presenting the plurality of interactive elements in the second UI with the particular interactive element changing from presenting the set of substitute items to presenting descriptive information for the selected substitute item.