Method and apparatus for providing automated market analysis testing

A non-transitory computer readable storage medium comprising instructions that, when executed by a processor, cause the processor to:

• receive, via at least a network, a first electronic inquiry, the first electronic inquiry comprising a first request to initiate a market analysis test;
• determine one or more parameters of the market analysis test based at least in part on the first electronic inquiry;
• determine and generate a first configuration change to apply in the market analysis test, the first configuration change comprising an alteration in at least one of an ambient temperature of a merchant location, an ambient lighting level of the merchant location, or first content rendered on a display at the merchant location;
• transmit, via the network, the first configuration change to at least one first merchant device for the at least one first merchant device to apply the first configuration change at the merchant location;
• based at least in part on transmitting the first configuration change to the at least one first merchant device, cause the at least one first merchant device to apply the first configuration change at the merchant location;
• receive, via at least the network, electronic marketing information responsive to the first configuration change applied by the at least one first merchant device, wherein the electronic marketing information comprises first electronic data related to operation of merchant devices and/or consumer devices at the merchant location following the first configuration change;
• generate business analytic data based at least in part on the received electronic marketing information at a substantially constant rate, wherein the business analytic data is generated and stored in a transmission memory buffer such that the business analytic data is ready to transmit in real-time to dynamically update the display of the at least one first merchant device in response to at least a received electronic inquiry and a first trigger condition, and wherein the business analytic data is incorporated into a demand model that reflects additional electronic marketing information comprising demographics, preferences, and behavior of consumers of a geographic area;
• in response to the first electronic inquiry, automatically transmit, via the network to the at least one merchant device, at least a portion of the business analytic data stored in the transmission memory buffer, the at least a portion of the business analytic data being generated and stored in the transmission memory buffer at a moment in time most recent to receiving the electronic inquiry;
• determine a correlation between at least one of the one or more parameters associated with the market analysis test and the electronic marketing information associated with the alteration to the first content;
• determine whether at least the first trigger condition associated with a local event is satisfied based on data associated with a website for a venue of the geographic area;
• responsive to determining that at least the first trigger condition associated with a local event is satisfied, automatically generate, based at least in part on the demand model, a promotion associated with the local event associated with the geographic area;
• and
• transmit, via at least the network to the at least one first merchant device associated with a first merchant, an electronic notification of the promotion and the correlation, wherein the correlation represents an expected benefit from incorporating the alteration to first content of the first configuration change;
• wherein the electronic notification is associated with at least a consumer of a consumer device that provided at least partially the additional electronic marketing information, and wherein the consumer device is configured to receive application alerts associated with the promotion before an expiration of a particular time period of the local event.

A method for providing market analysis testing using a merchant intelligence platform comprising:

• receiving, via at least a network, a first electronic inquiry via a network interface, the first electronic inquiry comprising a first request to initiate a market analysis test;
• determining one or more parameters of the market analysis test based at least in part on the first electronic inquiry;
• determining and generating a first configuration change to apply in the market analysis test, the first configuration change comprising an alteration in at least one of an ambient temperature of a merchant location, an ambient lighting level of the merchant location, or first content rendered on a display at the merchant location;
• transmitting, via the network, the first configuration change to at least one first merchant device for the at least one first merchant device to apply the first configuration change at the merchant location;
• based at least in part on transmitting the first configuration change to the at least one first merchant device, causing the at least one first merchant device to apply the first configuration change at the merchant location;
• receiving, via at least the network, electronic marketing information response to the first configuration change applied by the at least one first merchant device, wherein the electronic marketing information comprises first electronic data related to operation of merchant devices and/or consumer devices at the merchant location following the first configuration change;
• generating business analytic data based at least in part on the received electronic marketing information at a substantially constant rate, wherein the business analytic data is generated and stored in a transmission memory buffer such that the business analytic data is ready to transmit in real-time to dynamically update the display of the at least one first merchant device in response to at least a received electronic inquiry and a first trigger condition, wherein the business analytic data is incorporated into a demand model that reflects additional electronic marketing information comprising demographics, preferences, and behavior of consumers of a geographic area;
• in response to the first electronic inquiry, automatically transmit, via the network to the at least one merchant device, at least a portion of the business analytic data stored in the transmission memory buffer, the at least a portion of the business analytic data being generated and stored in the transmission memory buffer at a moment in time most recent to receiving the electronic inquiry;
• determining a correlation between at least one of the one or more parameters of the market analysis test and the electronic marketing information associated with the alteration to the first content;
• determining that at least the first trigger condition associated with a local event is satisfied based on data associated with a website for a venue of the geographic area;
• responsive to determining that at least the first trigger condition associated with a local event is satisfied, automatically generating, based on the demand model, a promotion associated with the local event associated with the geographic area;
• transmitting, via the network to the at least one first merchant device associated with a first merchant, an electronic notification of the promotion and the correlation, wherein the correlation represents an expected benefit from incorporating the alteration to first content of the first configuration change;
• and
• wherein the electronic notification is associated with at least a consumer of a consumer device that provided at least partially the additional electronic marketing information, and wherein the consumer device is configured to receive application alerts associated with the promotion before an expiration of a particular time period of the local event.