Systems and methods for demotion of content items in a feed

#The present technology relates to the field of content provision. More particularly, the present technology relates to techniques for downranking objectionable content for a feed.

#Today, people often utilize computing devices for a wide variety of purposes. Users can use their computing devices, for example, to communicate and otherwise interact with other users. Such interactions are increasingly popular over a social network.

#Some interactions in a social network may include the sharing of content. Content can be shared in a variety of manners. One example of a technique to share content with a user in a social network is a news feed. The news feed can be a sequential listing of content items (or stories) that are deemed appropriate for presentation to the user. The news feed for the user can include myriad types of content items. Such content items can include, for example, images uploaded by others in the social network of the user, descriptions of activities of connections of the user, articles regarding subject matter of interest to the user, advertisements directed to the user, etc. The content items unfortunately also can include objectionable material that degrades user experience with the news feed and otherwise compromises the integrity of the social network.

#FIG. 1 illustrates a system including an example content provision module, according to an embodiment of the present disclosure.

#FIG. 2 illustrates an example content analysis module, according to an embodiment of the present disclosure.

#FIG. 3 illustrates an example user interface, according to an embodiment of the present disclosure.

#The figures depict various embodiments of the disclosed technology for purposes of illustration only, wherein the figures use like reference numerals to identify like elements. One skilled in the art will readily recognize from the following discussion that alternative embodiments of the structures and methods illustrated in the figures can be employed without departing from the principles of the disclosed technology described herein.

#Demoting Content Based on User Responses

#A news feed can be an effective technique to present content items (or stories) to a user. In some instances, a news feed can constitute a time ordered listing of content items presented for the user to stay apprised of events in her social network. The news feed for the user can include various types of content items. The content items can include, for example, images uploaded by others in a social network of the user, accounts of activities of connections of the user, articles regarding subject matter of interest to the user, advertisements directed to the user, etc. In most situations, the content items presented to the user can be informative to the user insofar as they are accurate.