System and method for controlling visibility of elements of displayed electronic content

A method of controlling content displayed in messaging user interfaces, the method executed by a device having a processor and communications module and comprising:

• providing via the communications module a conversational messaging user interface viewable by three or more entity devices, the entity devices comprising a content owner device and a plurality of recipient devices, wherein the conversational messaging user interface displays a plurality of conversational messages, including a first conversational message sent by the content owner to the plurality of recipient devices;
• determining at least one filtering criterion for controlling how to modify and display content entered into the conversational messaging user interface by the content owner device for each of the recipient devices based on a recipient type;
• automatically modifying the content entered in the first conversational message by the content owner for each of the plurality of recipient devices according to how the content is to be modified based on recipient type to generate first modified content and second modified content, wherein the first modified content is different from the second modified content and both the first and second modified content are different from the content originally entered by the content owner device and displayed by the content owner device;
• displaying a first modified version of the conversational messaging user interface for a first of the plurality of recipient devices, the first modified version comprising the first modified content in a first modified version of the first conversational message being displayed;
• and displaying a second modified version of the conversational messaging interface for a second of the plurality of recipient devices, the second modified version comprising the second modified content in a second modified version of the first conversational message being displayed, such that the content as entered in the first conversational message by the content owner device is seen only by the content owner device while in the same conversation, the first recipient device sees the first modified version of the first conversational message and the second recipient device sees the second modified version of the first conversational message.

A non-transitory computer readable medium for controlling content displayed in messaging user interfaces, the computer readable medium comprising computer executable instructions for:

• providing via a communications module a conversational messaging user interface viewable by three or more entity devices, the entity devices comprising a content owner device and a plurality of recipient devices, wherein the conversational messaging user interface displays a plurality of conversational messages, including a first conversational message sent by the content owner to the plurality of recipient devices;
• determining at least one filtering criterion for controlling how to modify and display content entered into the conversational messaging user interface by the content owner device for each of the recipient devices based on a recipient type;
• automatically modifying the content entered in the first conversational message by the content owner for each of the plurality of recipient devices according to how the content is to be modified based on recipient type to generate first modified content and second modified content, wherein the first modified content is different from the second modified content and both the first and second modified content are different from the content originally entered by the content owner device and displayed by the content owner device;
• displaying a first modified version of the conversational messaging user interface for a first of the plurality of recipient devices, the first modified version comprising the first modified content in a first modified version of the first conversational message being displayed;
• and displaying a second modified version of the conversational messaging interface for a second of the plurality of recipient devices, the second modified version comprising the second modified content in a second modified version of the first conversational message being displayed, such that the content as entered in the first conversational message by the content owner device is seen only by the content owner device while in the same conversation, the first recipient device sees the first modified version of the first conversational message and the second recipient device sees the second modified version of the first conversational message.