Method and apparatus for implementing a search index generator

A non-transitory computer readable storage medium for updating a search index, the non-transitory computer readable storage medium comprising instructions that, when executed by a processor, configure an apparatus to:

• receive a search index update indicator, the search index update indicator generated in response to a change in one or more relationships between searchable items and search query criteria based at least in part on interactions with promotion content by consumer devices;
• in response to receiving the search index update indicator, retrieve data sets from a plurality of data sources;
• calculate a checksum for each of the data sets;
• and
• transmit a search index to a service for use in responding to at least one search query, wherein the search index is generated using at least a set of search index data from a data set corresponding to at least one checksum.

A method for updating a search index, the method comprising:

• receiving, by a processor, a search index update indicator, the search index update indicator generated in response to a change in one or more relationships between searchable items and search query criteria based at least in part on interactions with promotion content by consumer devices;
• in response to receiving the search index update indicator, retrieving, by the processor and from a plurality of data sources, data sets;
• calculating, by the processor, a checksum for each of the data sets;
• and
• transmitting, by the processor, the search index to a service for use in responding to at least one search query, wherein the search index is generated using at least a set of search index data from a data set corresponding to at least one checksum.