System and method for provision of an advanced network function to a device

A system configured to provide enhanced capabilities accessible using a device, the system comprising:

• a network based server communicatively coupled to a device through a communications network, the network based server configured to receive a request transmitted by the device in response to a user actuating the device, the request including a sequence of numbers that is recognized as a valid network recognizable telephone number;
• the network based server communicatively coupled to an advanced network functions server;
• the network based server configured to examine the sequence of numbers and upon determining that the sequence of numbers is one of a pre-defined sequence of numbers that defines a trigger subject to special handling, being further configured to send a query to the advanced network function server, the query including the sequence of numbers;
• the network based server receiving a query reply, the query reply including instructions from the advanced network functions server indicating how the network based server is to provide the advanced network function, which is selected by a user from a plurality of advanced network functions and specifically associated with that particular sequence of numbers;
• and
• the network based server processing the request in accordance with the received instructions to provide the particular advanced network function.