Targeted advertising system and method for drivers

An advertising system comprising:

• a fixed location comprising:
• a projector in communication with a server;
• a camera comprising one or more sensors, the one or more sensors being configured to detect a self-driving vehicle proximate the fixed location;
• the camera being configured to:
• capture one or more images of the self-driving vehicle;
• identify at least one characteristic of the self-driving vehicle from the one or more images;
• generate an impression of the self-driving vehicle based on the at least one characteristic of the self-driving vehicle;
• and
• transmit the impression of the self-driving vehicle to a user database of the server;
• the server having an advertising database and the user database,
• the advertising database containing information relating to an advertisement;
• and
• the user database being configured to:
• receive the impression of the self-driving vehicle from the camera;
• determine if the at least one characteristic of the self-driving vehicle matches an existing entry for a user;
• in response to a determination that the at least one characteristic of the self-driving vehicle matches an existing entry for a user, associate the impression with the user;
• query the advertising database to correlate the impression of the self-driving vehicle to the information relating to the advertisement;
• and
• transmit the advertisement to the projector;
• the self-driving vehicle comprising:
• sensors;
• actuators;
• and
• a computing device comprising:
• a memory;
• a processor coupled to the memory;
• and
• an application executable by the processor, the application being configured to:
• receive data from the sensors;
• calculate a path for the self-driving vehicle based on the data;
• and
• transmit the path to the actuators that control an operation of the self-driving vehicle;
• and
• the projector being configured to project an image of the advertisement onto a windshield of the self-driving vehicle in response to receiving the advertisement from the user database when the self-driving vehicle is proximate the fixed location.