Display device

A display device comprising:

• a housing;
• a motor;
• a roller disposed in the housing;
• a flexible display configured to be rolled around the roller;
• an upper assembly coupled to an upper region of the flexible display;
• a lift assembly comprising a plurality of arms coupled to the upper assembly and configured to extend the flexible display from the housing by operation of the motor;
• a module cover comprises a plurality of segments, each segment coupled to a rear of the flexible display along a widthwise direction of the flexible display, wherein the plurality of segments is configured to be rolled around a module cover roller;
• at least one magnet disposed at each of the plurality of arms and positioned to face the rear of the flexible display;
• and a panel protection portion disposed between the flexible display and the module cover, wherein the module cover is forced against the plurality of arms by a magnetic force of the at least one magnet to maintain a close adhesion of the flexible display and the module cover to the plurality of arms as the flexible display is extended from the housing by the lift assembly, wherein the panel protection portion is pulled toward the at least one magnet by the magnetic force, wherein a position of the at least one magnet with respect to the flexible display changes in response to a movement of the plurality of arms, and wherein the at least one magnet is elongated and positioned along a lengthwise direction of each of the plurality of arms and aligned vertically when the lift assembly is fully extended.