System and method for correlation of user interactions with an online presence in a distributed computer network and content distributed through a distinct content delivery network and uses for same, including quantification of latent effects on such user interactions

A method, comprising:

• accessing, by a computing device, spot viewing data comprising data on first user views of a first spot associated with an entity through an offline network, spot airing data comprising data on when the first spot associated with the entity was aired on the offline network, and user interaction event data comprising data on user interactions with an online presence on an online network, wherein the online presence is associated with the entity associated with the first spot;
• associating, by the computing device, one or more first user views of the first spot through the offline network with corresponding user interactions with the online presence of the entity on the online network by:
• enhancing, by the computing device, the spot viewing data by associating each first user view of the spot in the spot viewing data with a corresponding instance of the airing of the spot in the spot airing data based on time to adjust a spot viewing time of the view of the spot;
• sessionizing, by the computing device, the user interaction event data to generate a set of sessions with the online presence on the online network, wherein the sessionizing is based on a criteria associate with the entity;
• and
• matching, by the computing device, each first user view with a corresponding session of the set of sessions associated with the online presence on the online network;
• determining, by the computing device, a latency factor that reflects an expected total incremental response relative to an immediate incremental response at the entity's online presence on the online network;
• determining, by the computing device, a metric associated with the online presence based on the latency factor, the each first user view and corresponding session;
• and
• generating, by the computing device, an interface based on the metric.

A non-transitory computer readable medium, comprising instructions for:

• accessing spot viewing data comprising data on first user views of a first spot associated with an entity through an offline network, spot airing data comprising data on when the first spot associated with the entity was aired on the offline network, and user interaction event data comprising data on user interactions with an online presence on an online network, wherein the online presence is associated with the entity associated with the first spot;
• associating one or more first user views of the first spot through the offline network with corresponding user interactions with the online presence of the entity on the online network by:
• enhancing the spot viewing data by associating each first user view of the spot in the spot viewing data with a corresponding instance of the airing of the spot in the spot airing data based on time to adjust a spot viewing time of the view of the spot;
• sessionizing the user interaction event data to generate a set of sessions with the online presence on the online network, wherein the sessionizing is based on a criteria associate with the entity;
• and
• matching each first user view with a corresponding session of the set of sessions associated with the online presence on the online network;
• determining a latency factor that reflects an expected total incremental response relative to an immediate incremental response at the entity's online presence on the online network;
• determining a metric associated with the online presence based on the latency factor, the each first user view and corresponding session;
• and
• generating an interface based on the metric.