Fishing lure

A self-centering fishing lure, comprising:

• a body being at least partially fish-shaped having a top, a bottom, a first side, a second side, a front end and a rear end and extending in a longitudinal direction, the body further extending in a vertical direction and a width direction, the vertical direction extending from the top to the bottom of the body and the width direction extending from the first side to the second side;
• a cavity located towards the front end and on top of the body, the cavity extending in the longitudinal direction of the body more than in the width direction;
• and
• a plate shaped connection member configured for attaching the body to a line, the connection member being vertically oriented and located at least partially in the cavity and retained therein by one or more retaining members, each of the one or more retaining members configured to extend into the cavity substantially in the width direction to retain the connection member in the cavity in use of the lure,
• wherein the connection member, in use of the lure, is configured to move relative to the body in:
• a pivot movement in the cavity, wherein the pivot movement is a movement about an axis substantially parallel to the vertical direction;
• a movement along the vertical direction;
• and
• a lateral tilting movement within the cavity, wherein the lateral tilting movement is a movement about the longitudinal direction, and
• wherein the lure is configured so that the line exerts a force on the connection member substantially in the longitudinal and vertical directions to cause the connection member to move relative to the body.