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US 11,328,033 B2Granted
Dynamic insertion of intermediate content page
AssigneeTaboola.Com Ltd.
InventorsLior Golan, Elad Gov-Ari
Life of this patent
Estimating the term…
Abstract
A method, product, and system for inserting intermediate content page. An exemplary method comprises displaying to a user a first webpage followed by a second webpage; and in response to an instruction to return to a previous location from the second webpage, displaying an intermediate content webpage that comprises a feed element displaying sponsored or organic content. Another method comprises monitoring browsing activity of a user, in which the user reaches from a first webpage to a second webpage, and causing an intermediate content webpage to be displayed the user instead of the first webpage in response to a user instruction to implement the previous location functionality at the second webpage.
Claims28
A method comprising:
- displaying a first webpage to a user via a browser of a user device, wherein the first webpage is not associated with a publisher;
- displaying a second webpage to the user via the browser, wherein the second webpage is associated with the publisher, wherein a previous location in the browser prior to the second webpage is the first webpage;
- and
- in response to a user instruction to return to a previous location from the second webpage, displaying an intermediate content webpage to the user via the browser of the user device, wherein the browser has not navigated to the intermediate content webpage prior to the user instruction to return to the previous location from the second webpage, where the intermediate content webpage was not shown to the user after the first webpage was displayed, wherein the intermediate content webpage is associated with the publisher, wherein the intermediate content webpage comprises a feed element displaying organic content to the user.
1 more element
A method comprising:
- monitoring browsing activity of a user, wherein the browsing activity is performed via a browser of a user device, wherein the browsing activity comprises reaching from a first webpage to a second webpage without navigating to any intermediate webpage therebetween, wherein the first webpage is not associated with a publisher, wherein the second webpage is associated with the publisher, wherein a previous location defined in the browser prior to reaching the second webpage is the first webpage;
- and
- circumventing a return to a previous location functionality of the user device by causing the browser to display an intermediate content webpage to the user instead of the first webpage in response to a user instruction to implement the previous location functionality at the second webpage, wherein the intermediate content webpage is associated with the publisher, wherein the intermediate content webpage comprises a feed element displaying organic content to the user, wherein the intermediate content webpage was not navigated to by the browser prior to being displayed by the intermediate content webpage.
A system comprising:
- a server comprising a processor and memory;
- a user device of a user comprising a processor and memory;
- wherein said user device configured to execute a browser that is retained in said memory of said user device;
- wherein said server and said user device are connected over a computerized network;
- wherein said server is configured to process Hypertext Transfer Protocol (HTTP) requests from said user device and provide a response to the HTTP requests;
- wherein the browser is configured to display a first webpage, wherein the first webpage is not associated with a publisher;
- wherein the browser is configured to navigate from the first webpage directly to a second webpage, wherein the second webpage is associated with the publisher;
- wherein the browser is configured to display to the user an intermediate content webpage in response to a user instruction to return to a previous location from the second webpage, wherein prior to user instruction, the browser has not visited the intermediate content webpage, wherein the previous location in accordance with a browsing history of the user prior to the second webpage is a first webpage, wherein the intermediate content webpage is associated with the publisher, wherein the intermediate content webpage comprises a feed element displaying organic content to the user.
5 more elements
A computer program product comprising a non-transitory computer readable storage medium retaining program instructions, which program instructions when read by a processor, cause the processor to:
- display a first webpage to a user via a browser of a user device, wherein the first webpage is not associated with a publisher;
- display a second webpage to the user via the browser wherein the second webpage is associated with the publisher, wherein a previous location in the browser prior to the second webpage is the first webpage;
- and
- in response to a user instruction to return to a previous location from the second webpage, display an intermediate content webpage to the user via the browser of the user device, wherein the browser has not navigated to the intermediate content webpage prior to the user instruction to return to the previous location from the second webpage, wherein the intermediate content webpage was not shown to the user after the first webpage was displayed, wherein the intermediate content webpage is associated with the publisher, wherein the intermediate content webpage comprises a feed element displaying organic content to the user.
1 more element
Dependencies are inferred from the claim text.