Systems and methods for increasing digital marketing campaign efficiency

A system for improving the effectiveness of an adaptive machine learning platform in forecasting sales to determine whether a sales goal of an online marketplace seller is attainable, thereby discontinuing or modifying an advertising campaign generated by the online marketplace seller, the system comprising:

• one or more processors;
• one or more computer-readable media;
• and
• one or more modules maintained on the one or more computer-readable media that, when executed by the one or more processors, cause the one or more processors to perform operations including:
• defining a sales goal relating to a number of sales of a product on an online marketplace;
• setting a time period having a predetermined start and end;
• executing one or more advertising campaigns on an online marketplace in connection with the product, wherein one or more bid values are associated with the one or more advertising campaigns;
• generating an organic sales forecast of the product by executing a first machine learning component of an adaptive machine learning platform that is configured to generate the organic sales forecast via input of organic sales data automatically retrieved from the online marketplace in connection with the product into the adaptive machine learning platform, the organic sales forecast being a forecast of total organic sales of the product before the end of the time period;
• generating one or more sales milestones for the product by executing a second machine learning component of the adaptive machine learning platform that is configured to generate the one or more sales milestones via input of sales data automatically retrieved from the online marketplace in connection with the product into the adaptive machine learning platform, each of the one or more sales milestones designating a total sales threshold and a specific time within the time period, wherein a sales milestone is achieved when total sales of the product reach the total sales threshold at the specific time;
• and
• determining automatically whether to discontinue one or more of the advertising campaigns or modify one or more of the advertising campaigns by decreasing the corresponding one or more bid values, while allowing the sales goal to be reached, the determination being based on at least one of the organic sales forecast or the sales milestones being achieved.