Methods and apparatus for monitoring the insertion of local media into a program stream
AssigneeThe Nielsen Company (US), LLC
InventorsArun Ramaswamy, Paul C. Kemper
Life of this patent
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Abstract
Methods and apparatus for monitoring locally inserted media are disclosed. A disclosed method includes detecting, at a media device at a media presentation location, a cue in media received at the media device; in response to the detection of the cue, receiving separately form the media an advertisement associated with a user of the media device; presenting, by the media device, the media at a first time and the advertisement at a second time indicated by the detected cue; responsive to presenting the advertisement at the second time, recording a log including first identifying information for the media and second identifying information for the advertisement; and transmitting the log to a data collection facility.
Claims22
A method comprising:
- detecting, at a media device at a media presentation location, a plurality of cues in media received at the media device;
- in response to the detection of at least one of the plurality of cues, receiving separately from the media an advertisement associated with a user of the media device;
- presenting, by the media device, the media at a first time and the advertisement at a second time indicated by the at least one of the plurality of cues;
- responsive to presenting the advertisement at the second time, recording a log including first identifying information extracted from the media including metadata identifying the content of the media, second identifying information for the advertisement, third identifying information to uniquely identify a first frame of the advertisement and a second frame of the advertisement, and fourth identifying information to identify a change in a frequency of the at least one of the plurality of cues in the media;
- and
- transmitting the log to a data collection facility.
A computer readable storage device comprising instructions that, when executed, cause a machine to at least:
- detect, at a media device at a media presentation location, a plurality of cues in media received at the media device;
- in response to the detection of at least one of the plurality of cues, receive separately from the media, an advertisement associated with a user of the media device;
- present, by the media device, the media at a first time and the advertisement at a second time indicated by the at least one of the plurality of cues;
- responsive to presenting the advertisement at the second time, record a log including first identifying information extracted from the media including metadata identifying the content of the media, second identifying information for the advertisement, third identifying information to uniquely identify a first frame of the advertisement and a second frame of the advertisement, and fourth identifying information to identify a change in a frequency of the at least one of the plurality of cues in the media;
- and
- transmit the log to a data collection facility.
Dependencies are inferred from the claim text.