# US 11,308,519 B2 · Apparatus and method for moving advertisement > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 11,308,519 B2 - Document ID: US11308519B2 - Status: Granted - Kind: B2 - Application number: 16/477,856 - Filed: 2018-08-16 - Published: 2020-02-20 - Granted: 2022-04-19 - Earliest claimed: 2017-08-28 - Applicants: Jonghyun Ryu - Inventors: Jonghyun Ryu - Web page: https://patentgrep.com/patent/US11308519B2 ## CPC - G06Q 30/0265: {Vehicular advertisement} - G01S 5/0027: {of actual mobile position, i.e. position determined on mobile} - G01S 19/13: Receivers - G06Q 30/0267: {Wireless devices} - G09F 19/18: involving the use of optical projection means, e.g. projection of images on clouds (projection apparatus per se G03B) - G09F 21/04: by land vehicles - H04N 21/41: Structure of client; Structure of client peripherals - H04W 4/027: {using movement velocity, acceleration information} - H04W 4/23: for mobile advertising - H04W 4/40: for vehicles, e.g. vehicle-to-pedestrians [V2P] - H04W 76/10: Connection setup - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G01S: RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES - G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION - H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72) ## Abstract A housing provided with an advertisement display is mounted on a vehicle or a user's article or a user's body; a local communication unit or the like is provided in the housing; and the local communication unit, the mobile terminal are wirelessly connected to each other and the GPS is activated, and the mobile terminal transmits transmission and reception information and location and speed information to the server when the mobile terminal in possession of the user approaches the housing. ## Claims ### Claim 1 An apparatus for moving advertisement comprising: a housing having an advertisement display unit, wherein the advertisement display unit displays an advertisement; a mounting unit provided on at least one side of the housing and mounting the housing on at least one of a vehicle, an article, and a body of a user, wherein the user is an advertisement service provider who moves around with carrying the advertisement display unit to expose an advertisement to a viewer; a local communication unit which is coupled with the housing and wirelessly establishes a first connection for exchanging transmission and reception information with a mobile terminal in possession of the user when the mobile terminal in possession of the user is within a given distance from the housing; an electric power supply unit coupled with the housing and supplying electric power to at least one of the local communication unit and the advertisement display unit; a GPS unit provided in the mobile terminal and obtaining location and moving speed information of the mobile terminal; and a server (a) establishing a second connection with the mobile terminal, wherein the second connection is a network connection for receiving (i) the transmission and reception information exchanged between the mobile terminal and the local communication unit and (ii) the location and moving speed information obtained from the GPS unit via the mobile terminal, (b) wherein the second connection is active only when the first connection is maintained active and is terminated when the first connection is disconnected, wherein the server calculates an advertisement service fee based on (1) the information exchanged between the mobile terminal and local communication unit and (2) the location and moving speed information obtained from the GPS unit via the mobile terminal; wherein the server calculates the advertisement service fee depending on whether or not the first connection between the local communication unit and the mobile terminal is maintained active. ### Claim 2 (depends on 1) The apparatus for moving advertisement of claim 1, further comprising: a separation preventing unit which disconnects the local communication unit from the mobile terminal when the local communication unit is out of the given distance from the housing. ### Claim 3 (depends on 1) The apparatus for moving advertisement of claim 1, further comprising: a mounting sensing unit sensing whether the mounting unit is normally operating and informing the local communication unit of whether the mounting unit is normally operating. ### Claim 4 (depends on 1) The apparatus for moving advertisement of claim 1, wherein the server further transmits the advertisement service fee calculated to the mobile terminal of the user. ### Claim 5 (depends on 1) The apparatus for moving advertisement of claim 1, wherein the server transmits advertisement data to the mobile terminal, wherein the mobile terminal transmits the advertisement data to the local communication unit, wherein the advertisement display unit, which is connected to the local communication unit, displays the advertisement. ### Claim 6 A method for moving advertisement, comprising: (a) a step of wirelessly establishing a first connection between a mobile terminal and a local communication unit for exchanging transmission and reception information when the mobile terminal in possession of a user is within a given distance from a housing, wherein the housing is provided with an advertisement display unit and the local communication unit, wherein the advertisement display unit is designed to display an advertisement, wherein the user is an advertisement service provider who moves around with carrying the advertisement display unit to expose an advertisement to a viewer; (b) a step of wirelessly establishing a second connection between the mobile terminal and a server for transmitting from the mobile terminal to the server (i) the transmission and reception information and (ii) location and moving speed information of the mobile terminal, wherein the second connection is a wireless network connection; (c) a step of transmitting from the mobile terminal to the server (i) the transmission and reception information and (ii) the location and moving speed information, (b) wherein the second connection is active only when the first connection is maintained active and is terminated when the first connection is disconnected, wherein the server calculates an advertisement service fee based on (1) the information exchanged between the mobile terminal and local communication unit and (2) the location and moving speed information obtained from the GPS unit via the mobile terminal; wherein the server calculates the advertisement service fee depending on whether or not the first connection between the local communication unit and the mobile terminal is maintained active. ### Claim 7 (depends on 6) The method of claim 6, further comprising: a step of transmitting the advertisement service fee from the server to the mobile terminal of the user. ### Claim 8 (depends on 6) The method of claim 6, further comprising before step (c): a step of transmitting advertisement image data from the server via the mobile terminal to the local communication unit and displaying the advertisement on the advertisement display unit connected with the local communication unit.