# US 11,298,929 B2 · Composite image heat transfer with scannable mark > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 11,298,929 B2 - Document ID: US11298929B2 - Status: Granted - Kind: B2 - Application number: 16/558,068 - Filed: 2019-08-31 - Published: 2019-12-19 - Granted: 2022-04-12 - Earliest claimed: 2014-05-19 - Assignees: Avery Dennison Retail Information Services LLC - Applicants: Avery Dennison Retail Information Services, LLC - Inventors: Paulo J. de Castro - Web page: https://patentgrep.com/patent/US11298929B2 ## CPC - B32B 37/025: {Transfer laminating} - B32B 37/06: characterised by the heating method - B41M 3/12: Transfer pictures or the like, e.g. decalcomanias {(processes for producing decorative surface effects B44C1/00; B41M5/0256 takes precedence)} - B41M 5/0256: {the transferable ink pattern being obtained by means of a computer driven printer, e.g. an ink jet or laser printer, or by electrographic means} - B41M 5/035: by sublimation or volatilisation of {pre-printed} design {, e.g. sublistatic (B41M5/0256 takes precedence; printing on textiles D06P5/00)} - B42D 25/305: Associated digital information (record carriers for use with machines and with at least a part designed to carry digital markings G06K19/00) - D06P 5/003: {Transfer printing} - D06Q 1/12: by transferring a chemical agent or a metallic or non-metallic material in particulate or other form, from a solid temporary carrier to the textile {(for uniform treatment D06M23/02)} - G06F 16/583: using metadata automatically derived from the content - G06Q 50/184: {Intellectual property management} - B32B 2437/00: Clothing - B44C 1/1712: {Decalcomanias applied under heat and pressure, e.g. provided with a heat activable adhesive} - B32B: LAYERED PRODUCTS, i.e. PRODUCTS BUILT-UP OF STRATA OF FLAT OR NON-FLAT, e.g. CELLULAR OR HONEYCOMB, FORM - B41M: PRINTING, DUPLICATING, MARKING, OR COPYING PROCESSES; COLOUR PRINTING, (correction of typographical errors B41J; processes for applying transfer pictures or the like B44C1/16; fluid media for correction of typographical errors by coating C09D10/00; printing textiles D06P) - B42D: BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS - D06P: DYEING OR PRINTING TEXTILES; DYEING LEATHER, FURS OR SOLID MACROMOLECULAR SUBSTANCES IN ANY FORM - D06Q: DECORATING TEXTILES (textile threads, filaments, yarns or tow, glued on macromolecular material D06N7/00) - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - B44C: PRODUCING DECORATIVE EFFECTS (processes for applying liquids or other fluent materials to surfaces, in general B05D; shaping of plastics or substances in a plastic state B29C; printing processes to produce transfer pictures B41M3/12; thermographic duplication or marking methods B41M5/00); MOSAICS; TARSIA WORK (imitation of mosaic or tarsia work patterns B44F11/04); PAPERHANGING {(labels G09F; multi-step processes for making paper labels or tags B31D1/02)} ## Abstract A composite image heat transfer is disclosed for use on specific merchandising articles, sports jerseys, or other apparel for a specific sport. A scannable mark would be embedded in a heat transfer positioned on a sports jersey, such as a jersey number or a club crest. The scannable mark would be scanned by a user to provide stats, personal information, or other information about the corresponding sports team/club and/or individual athlete. The user can also register the scannable mark and follow the sports team/club and/or athlete on social media. Thus, the composite image heat transfer with embedded scannable mark would link each jersey number with information related to the corresponding player/athlete, and each club crest would be linked to information related to the corresponding club/team. This would enable a strong interaction through social media and other web tools between athletes and/or clubs and fans. ## Claims ### Claim 1 A method of using a composite image heat transfer, the method comprising: using an application on a device that enables the device to capture and/or read indicia, reading a scannable mark of a heat transfer bonded to an apparel item, the scannable mark comprising at least one unique identifier, wherein the heat transfer is a number, crest or emblem relating to an athlete or sports team; decoding the scannable mark to obtain a marker ID relating to the athlete or sports team; based on the marker ID, obtaining a target Uniform Resource Locator (URL) or address of a content management server; using the target URL or address, obtaining information relating to the athlete or sports team. ### Claim 2 (depends on 1) The method of claim 1, wherein the method further comprises directing a user by an http post to the content management server after opening a browser on the device. ### Claim 3 (depends on 2) The method of claim 2 further comprising receiving the http post by the content management server and identifying the device being used, and then holding an http session open. ### Claim 4 (depends on 3) The method of claim 3, further comprising after receiving the http post by the content management server, making a first call across a network to a third server and sending to the third server the information received in the http post from the device. ### Claim 5 (depends on 4) The method of claim 4, wherein the third server is a template server. ### Claim 6 (depends on 4) The method of claim 4, further comprising, receiving the first call by the third server and making a second call to a fourth server. ### Claim 7 (depends on 6) The method of claim 6, wherein the fourth server is a type of template database server. ### Claim 8 (depends on 6) The method of claim 6, wherein the fourth server has access to a second database which associates marker IDs with a corresponding SKU. ### Claim 9 (depends on 8) The method of claim 8, further comprising associating the marker ID with the SKU or an article after receiving the first call by the third server. ### Claim 10 (depends on 8) The method of claim 8, wherein each marker ID in the second database is also associated with a template web page ID such that in response to the first call from the third server, the fourth server returns the corresponding template web page ID to the third server which then returns the received template web page ID back to the content management server. ### Claim 11 (depends on 10) The method of claim 10, wherein the content management server after the fourth server returns the corresponding template web page ID to the third server that further makes a third call to a content management database that has access to a third database that relates template web page IDS to web page templates and using the template web page ID received from the content management server, the content management database selects a corresponding web page template from the third database and returns the web page template to the content management server. ### Claim 12 (depends on 11) The method of claim 11, wherein the web page template is specific to the item scanned. ### Claim 13 (depends on 11) The method of claim 11, wherein the template web page ID is a URL or address for a third party server.