Architecture and methods for generating intelligent offers with dynamic base prices

A computer-implemented method for managing a promotional program for a product, the promotional program having an associated budget and duration that may be subdivided into time units, the product having a base price that may vary over time, the method comprising:

• receiving or calculating:
• a remaining promotional program budget;
• a remaining promotional program duration;
• and
• generating a model, using predictive analytic techniques, of how a product base price varies over time, as commodity and stock levels fluctuate;
• calculating a plurality of future product base prices, each future base price corresponding to a week t within the remaining promotional program duration, using the model;
• and
• calculating a plurality of discounts each discount for the week t, and each discount optimized to maximize a sales volume for each given week t, subject to the following constraints:
• i) one minus each of the plurality of discounts multiplied by the associated future base price to yield a first metric, wherein the first metric is above the minimum discounted price;
• and
• ii) the discount for week t multiplied by the associated base price for week t multiplied by the associated sales volume for week t summed over the weeks t equal to 1 to n to yield a second metric, wherein the second metric is below the remaining promotional budget.