Systems and methods for efficient promotion experimentation for load to card
AssigneeEversight, Inc.
InventorsMichael Montero, David Moran
Life of this patent
Estimating the term…
Abstract
Systems and methods for the efficient generation and testing of promotions within a load to card environment are provided. A load-to-card abstraction layer collects store, user and offer data. The test promotions are then generated to span a design space of an offer. The user base is segmented and the test promotions are applied. The promotions include an offer, and the ability to load the offer for later redemption (load-to-card). Redemption and load rates are measured, and can be used individually, or in combination, to gauge consumer engagement with the promotion. Promotions with low consumer engagement may be discontinued, until only optimally performing promotions are remaining.
Claims18
A computer implemented method for trimming test promotions using consumer engagement comprising:
- collecting store, offer and user data from at least one specific retailer, and offer data from at least one third party;
- segmenting the users based upon purchasing history in the user data;
- calculating a ratio of load to card rate divided by redemption rate from historical data for each segment;
- calculating consumer engagement for each test promotion, of a plurality of test promotions, redemption rates weighted by the calculated ratio for the given segment;
- and
- periodically terminating the test promotions with the lowest consumer engagement until only optimal promotions remain.
A computer implemented system for promotional experimentation in a load-to-card (L2C) environment comprising:
- a L2C abstraction layer configured to collect store, offer and user data from at least one specific retailer, and offer data from at least one third party, and segment the users based upon purchasing history in the user data;
- and
- a L2C application configured to calculate a ratio of load to card rate divided by redemption rate from historical data for each segment, calculate consumer engagement for each test promotion, of a plurality of test promotions, redemption rates weighted by the calculated ratio for the given segment, and by a weighted percentage of the load rates among all users of each test promotion by each user's calculated weight, and periodically terminate the test promotions with the lowest consumer engagement until only optimal promotions remain.
Dependencies are inferred from the claim text.