System and method of collecting and using user data gathered by use of a rewards-based, universal, integrated code base

A system, comprising:

• a plurality of network-based computer servers that each include a processor operating a rewards-based, universal, integrated code base comprising an aggregation of respective platforms associated with respective entities and which enables at least one or more of rewards, payments and data sharing between each respective platform in the rewards-based, universal, integrated code base;
• and
• a data management module operating on the rewards-based, universal, integrated code base, wherein the data management module is further configured to perform operations comprising:
• receiving data from an authenticated user device based on a platform being used by the authenticated user device, the authenticated user device having an authentication component to authenticate the authenticated user device to interact with platforms of the rewards-based, universal, integrated code base;
• identifying a plurality of characteristics associated with a first user account based on the data and extracted information of the first user account, wherein the plurality of characteristics comprise two or more of age information, gender information, occupational information, media preferences, platform preferences, platform usage, temporal usage information, inferred information, network access information, events, connected users, information provided to platforms, session information, advertisement information, location information, unique identification information, biometric information, media and content preferences information, personal history information, associated user information, platform information, recent viewed information, time viewed information, and pinned information;
• identifying a reward-based event to provide to the authenticated user device based on the plurality of characteristics;
• transmitting the reward-based event to the authenticated user device, wherein the authenticated user device removes personal information from the data based on settings of the first user account, and wherein rewards earned in the rewards-based, universal, integrated code base are determined based on usage of the rewards-based, universal, integrated code base and the settings of the first user account;
• determining that a first user of the first user account and a second user of a second user account are located in a geographic location at a particular time to yield a determination;
• identifying, based on the determination, a set of user accounts comprising at least the first user account and the second user account;
• extracting common characteristics from the plurality of characteristics for each user account in the set of user accounts;
• and
• identifying content to present to at least one user account in the set of user accounts based on the common characteristics.

A device, comprising:

• a processor;
• a communication device for sending and receiving data to and from a rewards-based system comprising a plurality of network-based computer servers that each include a processor operating a rewards-based, universal, integrated code base comprising an aggregation of respective platforms associated with respective entities and which enables at least one or more of rewards, payments and data sharing between each respective platform in the rewards-based, universal, integrated code base;
• an authentication component to authenticate the device to interact with platforms of the rewards-based system;
• and
• a computer-readable storage device storing instructions which, when executed by the processor, cause the processor to perform operations comprising:
• receiving data from an authenticated user device based on a platform being used by the authenticated user device, the authenticated user device having an authentication component to authenticate the authenticated user device to interact with platforms of the rewards-based, universal, integrated code base;
• identifying a plurality of characteristics associated with a first user account based on the data and extracted information of the first user account, wherein the plurality of characteristics comprise two or more of age information, gender information, occupational information, media preferences, platform preferences, platform usage, temporal usage information, inferred information, network access information, events, connected users, information provided to platforms, session information, advertisement information, location information, unique identification information, biometric information, media and content preferences information, personal history information, associated user information, platform information, recent viewed information, time viewed information, and pinned information;
• identifying a reward-based event to provide to the authenticated user device based on the plurality of characteristics;
• transmitting the reward-based event to the authenticated user device, wherein the authenticated user device removes personal information from the data based on settings of the first user account, and wherein rewards earned in the rewards-based system are determined based on usage of the rewards-based system and the settings of the first user account;
• determining that a first user of the first user account and a second user of a second account are located in a geographic location at a particular time to yield a determination;
• identifying, based on the determination, a set of user accounts comprising at least the first user account and the second user account;
• extracting common characteristics from the plurality of characteristics for each user account in the set of user accounts;
• and
• identifying content to present to at least one user account in the set of user accounts based on the common characteristics.