Progressive delivery of targeted third-party content

A device operating from a first site, the device comprising:

• one or more processors configured to:
• retrieve a page for primary content;
• determine a first placement in the page for a first tag that integrates first supplemental content with the primary content, wherein the first tag is directed to at least one second site that is different than the first site, and wherein the first placement integrates the first supplemental content within an initial presentation of the primary content;
• determine a different second placement in the page for a second tag that integrates second supplemental with the primary content, wherein the second tag is directed to the at least one second site, and wherein the second placement integrates the second supplemental content outside the initial presentation;
• and
• provide in response to a request for the primary content, the page with the second tag unmodified, and with the first tag replaced with a substitute tag.

A non-transitory computer-readable medium, storing a plurality of processor-executable instructions to:

• retrieve a page for primary content at a first site;
• determine a first placement in the page for a first tag that integrates first supplemental content with the primary content, wherein the first tag is directed to at least one second site that is different than the first site, and wherein the first placement integrates the first supplemental content within an initial presentation of the primary content;
• determine a different second placement in the page for a second tag that integrates second supplemental with the primary content, wherein the second tag is directed to the at least one second site, and wherein the second placement integrates the second supplemental content outside the initial presentation;
• and
• provide in response to a request for the primary content, the page with the second tag unmodified, and with the first tag replaced with a substitute tag.