Displaying non-time bound content in a time bound grid

A system comprising:

• one or more hardware processors;
• and
• a memory storing instructions, that when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising:
• identifying non-time bound content, the identifying including:
• receiving a list of recommended content from a content provider;
• and
• based on device data, from a receiver device, that is used to determine user interest, selecting one or more recommended content from the list to include in the non-time bound content;
• causing display of one or more content objects representing the non-time bound content on a viewing device of a user;
• receiving a selection of a first content object from the one or more content objects;
• responsive to receiving the selection of the first content object, determining whether the selection comprises a deep link associated with the first content object, the deep link providing a trigger to launch, at the receiver device of the user, a third-party service application associated with the first content object and to begin playback of an episode of the first content object associated with the deep link;
• based on the selection comprising the deep link, causing the third-party service application to launch on the receiver device of the user and automatically begin the playback of the episode of the first content object;
• and
• based on the selection not comprising the deep link, causing display of a detailed content view that provides an overview of the first content object.

A machine-storage medium storing instructions that when executed by one or more hardware processors of a machine, cause the machine to perform operations comprising:

• identifying non-time bound content, the identifying including:
• receiving a list of recommended content from a content provider;
• and
• based on device data, from a receiver device, that is used to determine user interest, selecting one or more recommended content from the list to include in the non-time bound content;
• causing display of one or more content objects representing the non-time bound content on a viewing device of a user;
• receiving a selection of a first content object from the one or more content objects;
• responsive to receiving the selection of the first content object, determining whether the selection comprises a deep link associated with the first content object, the deep link providing a trigger to launch, at the receiver device of the user, a third-party service application associated with the first content object and to begin playback of an episode of the first content object associated with the deep link;
• based on the selection comprising the deep link, causing a third-party service application to launch on the receiver device of the user and automatically begin the playback of the episode of the first content object;
• and
• based on the selection not comprising the deep link, causing display of a detailed content view that provides an overview of the first content object.