Data structures for intelligently resolving deterministic and probabilistic device identifiers to device profiles and/or groups

A non-transitory computer storage having stored thereon a computer program, the computer program including executable instructions that instruct a computer system to at least:

• receive, from a requesting entity, online event data comprising a first device identifier and a first non-unique attribute associated with a first device;
• access, from a first electronic data storage device, a first matching algorithm comprising a plurality of tier conditions, wherein a first tier condition of the plurality of tier conditions is:
• (1) associated with a first identifier type or a first attribute type and (2) comprises a first comparison function, and wherein a second tier condition of the plurality of tier conditions is:
• (1) associated with a second identifier type or a second attribute type and (2) comprises a second comparison function;
• access, from a second electronic data storage device, a plurality of device profiles, wherein a first device profile of the plurality of device profiles is associated with the first matching algorithm;
• determine, based at least in part on the first comparison function, whether the first device identifier or the first non-unique attribute satisfies the first tier condition;
• in response to a determination that the first tier condition is satisfied, associate a first device profile with the first device, wherein the first device identifier of the first device is associated with the first identifier type of the first tier condition and the first non-unique attribute of the first device is associated with the first attribute type of the first tier condition;
• receive, from the requesting entity, online event data comprising a second device identifier and a second non-unique attribute associated with a second device;
• determine, based at least in part on the second comparison function, whether the second device identifier or the second non-unique attribute satisfies the second comparison function of the second tier condition;
• in response to a determination that the second comparison function is satisfied, associate the first device profile with the second device;
• and
• generate a device group comprising the first device identifier and the second device identifier,
• wherein the first tier condition and the second tier condition are identified based at least in part on a benchmark matching algorithm and a test matching algorithm, and wherein outcomes of the benchmark matching algorithm and the test matching algorithm are used to determine a preconfigured match accuracy.

A computing system for mapping device identifiers to a group, the computing system comprising:

• a data storage device configured to store computer-executable instructions;
• and
• one or more hardware computer processors in communication with the data storage device, wherein the one or more hardware processors, when executing the computer-executable instructions, are configured to:
• receive, from a requesting entity, online event data comprising a first device identifier and a first non-unique attribute associated with a first device;
• access, from a first electronic data storage device, a first matching algorithm comprising a plurality of tier conditions, wherein a first tier condition of the plurality of tier conditions is:
• (1) associated with a first identifier type or a first attribute type and (2) comprising a first comparison function, and wherein a second tier condition of the plurality of tier conditions is:
• (1) associated with a second identifier type or a second attribute type and (2) comprising a second comparison function;
• access, from a second electronic data storage device, a plurality of device profiles, wherein a first device profile of the plurality of device profiles is associated with the first matching algorithm;
• determine, based at least in part on the first comparison function, whether the first device identifier or the first non-unique attribute satisfies the first tier condition;
• in response to a determination that the first tier condition is satisfied, associate a first device profile with the first device, wherein the first device identifier of the first device is associated with the first identifier type of the first tier condition and the first non-unique attribute of the first device is associated with the first attribute type of the first tier condition;
• receive, from the requesting entity, online event data comprising a second device identifier and a second non-unique attribute associated with a second device;
• determine, based at least in part on the second comparison function, whether the second device identifier or the second non-unique attribute satisfies the second comparison function of the second tier condition;
• in response to a determination that the second comparison function is satisfied, associate the first device profile with the second device;
• and
• generate a device group comprising the first device identifier and the second device identifier,
• wherein the first tier condition and the second tier condition are identified based at least in part on a benchmark matching algorithm and a test matching algorithm, and wherein outcomes of the benchmark matching algorithm and the test matching algorithm are used to determine a preconfigured match accuracy.