Dynamic augmented reality components

A system comprising:

• one or more processors;
• and
• a non-transitory computer readable storage medium comprising instructions that when executed by the one or processors cause the one or more processors to perform operations comprising:
• at a backend server that provides a messaging client implemented by one or more processors of a client device, maintaining an augmented reality component identified by an augmented reality component identifier, the augmented reality component configured to modify, according to values of one or more launch attributes, content captured by a camera provided at a client device, the client device hosting a messaging client;
• at the backend server, providing a deep link, the deep link including a payload for storing the augmented reality component identifier and values of the one or more launch attributes;
• and
• at the backend server, in response to detecting activation of the deep link from a third party resource executing at the client device:
• extracting from the payload of the deep link respective values of the one or more launch attributes and storing the extracted respective values,
• causing launching of the messaging client to a camera view screen, the camera view screen indicating the camera being activated,
• using the respective values, dynamically configuring the augmented reality component to modify content captured by the camera by applying a modification according to the respective values of the one or more launch attributes, and
• loading the dynamically configured augmented reality component in the messaging client.

A machine-readable non-transitory storage medium having instruction data executable by a machine to cause the machine to perform operations comprising:

• at a backend server that provides a messaging client implemented by one or more processors of a client device, maintaining an augmented reality component identified by an augmented reality component identifier, the augmented reality component configured to modify, according to values of one or more launch attributes, content captured by a camera provided at the client device;
• at the backend server, providing a deep link, the deep link including a payload for storing the augmented reality component identifier and values of the one or more launch attributes;
• and
• at the backend server, in response to detecting activation of the deep link from a third party resource executing at the client device:
• extracting from the payload of the deep link respective values of the one or more launch attributes and storing the extracted respective values,
• causing launching of the messaging client to a camera view screen, the camera view screen indicating the camera being activated,
• using the respective values, dynamically configuring the augmented reality component to modify content captured by the camera by applying a modification according to the respective values of the one or more launch attributes, and
• loading the dynamically configured augmented reality component in the messaging client.