Offline shopping guide method and apparatus

An electronic device, comprising:

• a memory storing instructions;
• and
• at least one processor configured to execute the instructions to:
• obtain, by a registration device associated with a shopping venue, QR code information from a user;
• collect, by the registration device, biometric information of the user;
• receive the biometric information of the user and the QR code information uploaded by the registration device;
• parse the QR code information to obtain a user identifier (ID);
• establish and store a mapping relationship between the biometric information of the user and the user ID;
• obtain the user ID of the user based on the mapping relationship between the biometric information and the user ID, and a scene ID of the shopping venue where the user is located;
• obtain historical offline shopping data and historical online shopping data of the user according to the user ID, and obtain commodity information of the shopping venue according to the scene ID;
• obtain a recommended commodity to the user according to the historical offline shopping data, the historical online shopping data, and the commodity information;
• and
• send augmented reality (AR) display information of the recommended commodity to a terminal of the user;
• wherein when the recommended commodity is outside a current scene captured by the terminal, in sending the AR display information to the terminal, the at least one processor is further configured to execute the instructions to:
• send image data and AR navigation information associated with the recommended commodity to the terminal, wherein the AR navigation information is configured to perform navigation, and the image data is configured to locate the recommended commodity within a real scene captured by the terminal by matching images of commodities in the real scene with the image data.

A non-transitory computer-readable storage medium storing instructions which, when executed by a processor of a device, cause the device to perform an offline shopping guide method, the method comprising:

• obtaining, by a registration device associated with a shopping venue, QR code information from a user;
• collecting, by the registration device, biometric information of the user;
• receiving the biometric information of the user and the QR code information uploaded by the registration device;
• parsing the QR code information to obtain a user identifier (ID);
• establishing and storing a mapping relationship between the biometric information of the user and the user ID;
• obtaining the user ID of the user based on the mapping relationship between the biometric information and the user ID, and a scene ID of the shopping venue where the user is located;
• obtaining historical offline shopping data and historical online shopping data of the user according to the user ID, and obtaining commodity information of the shopping venue according to the scene ID;
• obtaining a recommended commodity to the user according to the historical offline shopping data, the historical online shopping data, and the commodity information;
• and
• sending augmented reality (AR) display information of the recommended commodity to a terminal of the user;
• wherein when the recommended commodity is outside a current scene captured by the terminal, the sending the AR display information to the terminal comprises:
• sending image data and AR navigation information associated with the recommended commodity to the terminal, wherein the AR navigation information is configured to perform navigation, and the image data is configured to locate the recommended commodity within a real scene captured by the terminal by matching images of commodities in the real scene with the image data.