Product display visualization in augmented reality platforms
AssigneeWells Fargo Bank, N.A.
InventorsVincent Le chevalier, Ramanathan Ramanathan
Life of this patent
Estimating the term…
Abstract
Using augmented reality (AR) to display information regarding products and services that are comparable or related to a product or service that a user of the AR device is viewing or may consider purchasing. For example, in response to scanning a particular product, an AR device may display one or more products comparable or related to the scanned product. These products may be presented to the user as a digital visualization wall of products, wherein the digital visualization wall is dynamically rendered in real-time and viewable from the AR device.
Claims8
A method for displaying a digital visualization wall on an augmented reality device, the method comprising:
- capturing an image associated with one of a product and a service;
- using the image to identify a plurality of associated products and a plurality of associated services associated with the image, wherein identification is made using one of shape recognition and text recognition;
- generating a list, the list including at least one of the plurality of associated products and the plurality of associated services;
- generating the digital visualization wall including the at least one of the plurality of associated products or the plurality of associated services as virtual images on the digital visualization wall within space formed by an augmented reality environment;
- sorting the plurality of associated products or the plurality of associated services according to a default arrangement selected by the augmented reality device based upon a type of the plurality of associated products or the plurality of associated services, wherein the type defines a subject matter of the plurality of associated products or the plurality of associated services, and wherein the default arrangement is sorted by one of fees, interest rates, rewards, or payment terms when the plurality of associated products or the plurality of associated services relates to financial products or financial services;
- displaying the digital visualization wall from the augmented reality device within the space formed by the augmented reality environment;
- providing arrows that indicate directions that the digital visualization wall is moveable to allow a customer to navigate the digital visualization wall;
- filtering the financial products or financial services based upon a location of the customer;
- receiving a gesture input from the customer within the space formed by the augmented reality environment to navigate within the digital visualization wall, including:
- allowing the customer to define preset gestures that differ based upon the type of the plurality of associated products or the plurality of associated services, wherein a first gesture of the preset gestures is definable to manipulate a first type of the plurality of associated products or the plurality of associated services in a first manner, and the first gesture is definable to manipulate a second type of the plurality of associated products or the plurality of associated services in a second manner, with the first manner being different from the second manner;
- identifying the gesture input from the preset gestures based upon the type of the plurality of associated products or the plurality of associated services;
- and
- allowing the customer to zoom in and out of the digital visualization wall to show more or fewer of the plurality of associated products or the plurality of associated services;
- and
- based upon the gesture input, manipulating the plurality of associated products or the plurality of associated services displayed on the digital visualization wall according to price.
Dependencies are inferred from the claim text.