Customized predictive financial advisory for a customer
AssigneeWells Fargo Bank, N.A.
InventorsRavi Kumar Gokanakonda, Rameshchandra Bhaskar Ketharaju, Aravind Sastry Nudurupati, Venkata Rajesh Babu Evani
Life of this patent
Estimating the term…
Abstract
A system, method and computer program product provide for intervening in a financial transaction to discourage a bad decision by a customer. An execution decision by a customer is analyzed. A cautionary rule that is violated by the execution decision is identified. A suggestion in a personally persuasive persona presented on at least one user interface device to the customer.
Claims16
A method of intervening in a financial transaction to discourage a bad decision by a customer, the method comprising:
- analyzing an execution decision by a customer for a financial transaction;
- identifying a cautionary rule that is violated by the execution decision, the identifying comprising:
- identifying an event that has occurred for the customer within a time interval, wherein the event is a life event associated with inducing an abnormal state of mind of the customer, and
- associating the event and the time interval with the cautionary rule;
- monitoring the customer during communication with one or more persons;
- detecting a positive response to a selected person of the one or more persons that indicates a persuasive relationship with the customer, wherein detecting the positive response to the selected person of the one or more persons that indicates the persuasive relationship with the customer comprises:
- determining that the selected person is communicating with the customer,
- detecting a positive physiological response by the customer to the communication, wherein the positive physiological response is not a conscious physical act performed by the customer,
- determining that the positive physiological response correlates to a first persuasive relationship,
- characterizing the selected person as having a persuasive relationship with the customer in a first type of financial transaction,
- detecting a second positive physiological response by the customer to a second person, and
- characterizing the second person as having a second persuasive relationship with the customer in a second type of financial transaction;
- capturing, using an audio and video capture, a persona of the selected person for communicating with the customer via a user interface device;
- and
- presenting, on at least one user interface device to the customer, a suggestion in a personally persuasive persona, wherein presenting the suggestion in the personally persuasive persona comprises:
- rendering an image of the persona of the selected person into a three-dimensional holographic image such that the three-dimensional holographic image mimics body language, gestures, and appearance of the selected person,
- modulating voice qualities of text-to-voice playback to mimic speech by the selected person, and
- presenting the suggestion in the personally persuasive persona of the selected person in response to determining that the financial transaction is the first type of financial transaction.
A system comprising:
- an input engine that monitors at least one user interface device of a customer;
- an analysis engine that:
- (i) analyzes an execution decision by the customer made on the at least one user interface device for a financial transaction,
- (ii) identifies a cautionary rule that is violated by the execution decision, and
- (iii) identifies that the execution decision by the customer is made at an inappropriate time, the identification comprising:
- identifying an event that has occurred for the customer within a time interval, wherein the event is a life event associated with inducing an abnormal state of mind of the customer;
- and
- associating the event and the time interval with the cautionary rule;
- a virtualization engine that presents on at least one user interface device to the customer a suggestion in a personally persuasive persona,
- wherein:
- the input engine:
- (i) monitors the at least one user interface device of the customer during communication with one or more persons and (ii) detects a response to a selected person of the one or more persons;
- the analysis engine:
- determines that the response is a positive physiological response to the selected person of the one or more persons that indicates a persuasive relationship with the customer by:
- (i) associating a good decision occurring after a corresponding suggestion by the selected person to the customer;
- and (ii) detecting the positive physiological response by:
- determining that the selected person is communicating with the customer,
- detecting the positive physiological response by the customer to the communication, wherein the positive physiological response is not a conscious physical act performed by the customer, and
- determining that the positive physiological response correlates to the persuasive relationship,
- wherein:
- the analysis engine:
- (i) determines the positive physiological response by the customer to a second person, (ii) characterizes the selected person as having the persuasive relationship with the customer in a first type of financial transaction, (iii) characterizes the second person as having a second persuasive relationship with the customer in a second type of financial transaction, and (iv) determines that the financial transaction is the first type;
- and the virtualization engine:
- captures, using an audio and video capture, a persona of the selected person for communicating with the customer via the at least one user interface device, and
- presents on the at least one user interface device to the customer a suggestion in a
- personally persuasive persona, wherein presenting the suggestion in the personally persuasive persona comprises:
- rendering an image of the persona of the selected person into a three-dimensional holographic image such that the three-dimensional holographic image mimics body language, gestures, and appearance of the selected person on the at least one user interface device;
- modulating voice qualities of text-to-voice playback to mimic speech by the selected person on the at least one user interface device;
- and
- presents the suggestion in the personally persuasive persona of the selected person in response to the analysis engine determining that the financial transaction is the first type of financial transaction.
A non-transitory computer-readable storage medium comprising computer-executable instructions, which when executed via a processing unit on a computer performs acts, comprising:
- analyzing an execution decision by a customer for a financial transaction;
- identifying a cautionary rule that is violated by the execution decision, the identifying comprising:
- identifying an event that has occurred for the customer within a time interval, wherein the event is a life event associated with inducing an abnormal state of mind of the customer, and
- associating the event and the time interval with the cautionary rule;
- monitoring the customer during communication with one or more persons;
- detecting a positive response to a selected person of the one or more persons that indicates a persuasive relationship with the customer, wherein detecting the positive response to a selected person of the one or more persons that indicates the persuasive relationship with the customer comprises:
- determining that the selected person is communicating with the customer,
- detecting a positive physiological response by the customer to the communication, wherein the positive physiological response is not a conscious physical act performed by the customer,
- determining that the positive physiological response correlates to a first persuasive relationship,
- characterizing the selected person as having a persuasive relationship with the customer in a first type of financial transaction,
- detecting a second positive physiological response by the customer to a second person, and
- characterizing the second person as having a second persuasive relationship with the customer in a second type of financial transaction;
- capturing, using an audio and video capture, a persona of the selected person for communicating with the customer via the user interface device;
- and
- presenting on the user interface device to the customer a suggestion in a personally persuasive persona, wherein presenting the suggestion in the personally persuasive persona comprises:
- rendering an image of the persona of the selected person into a three-dimensional holographic image such that the three-dimensional holographic image mimics body language, gestures, and appearance of the selected person,
- modulating voice qualities of text-to-voice playback to mimic speech by the selected person, and
- presenting the suggestion in the personally persuasive persona of the selected person in response to determining that the financial transaction is the first type of financial transaction.
Dependencies are inferred from the claim text.