Experience optimization

A system for communication via electronic messaging, the system comprising:

• a hardware processor;
• and
• a memory communicatively coupled with the hardware processor, the memory storing instructions which when executed by the hardware processor performs a method, the method comprising:
• determining for a particular customer a number of electronic communications, for a plurality of campaigns, to send to the particular customer during a particular time period;
• determining optimal times during the particular time period to send each of the determined number of electronic communications for the plurality of campaigns to a computing device of the particular customer, wherein the number of electronic communications and the optimal times are determined to maximize values of a value function over the particular time period wherein:
• the particular time period includes time intervals;
• for a time interval of the time intervals, the value function is a probability that the particular person engages in the electronic communications at the time interval by at least opening the electronic communications on the computing device;
• and
• the determining the optimal times includes selecting a combination of the time intervals at which the probability is maximum;
• determining that the particular customer is eligible for at least one of the plurality of campaigns;
• for each determined optimal time, determining a strategy including selecting an electronic communication of the plurality of campaigns' electronic communications to send to the eligible particular customer, so as to maximize the value over the particular time period of sending the campaign's electronic communications to the eligible particular customer;
• and
• for the determined strategy, sending the selected electronic communication to the computing device of the particular customer at the determined best time.

A method for communication via messaging, the method comprising:

• determining eligible customers for each campaign of a plurality of campaigns at each time interval of a time period, the eligible customers being existing customer or potential customers, and each of the plurality of campaigns being an organized course of action to promote and sell a product or service;
• for a particular time of the time period, determining whether to send to a computing device of a particular one of the eligible customers an electronic communication of a particular one of the plurality of electronic campaigns based at least in part on a state of the particular eligible customer at the particular time, wherein the particular time being one of optimal times during the time period, the optimal times are determined to maximize values of a value function over the time period wherein:
• the particular time period includes time intervals;
• for a time interval of the time intervals, the value function is a probability that the particular person engages in the electronic communications at the time interval by at least opening the electronic communications on the computing device;
• and
• the determining the optimal times includes selecting a combination of the time intervals at which the probability is maximum;
• wherein the state of the particular eligible customer is determined based on a total number of campaigns the particular customer is eligible for at the particular time, and the value of each of the campaigns to which the particular customer is eligible.