Self service demand side platform for broadcast media ad exchange

A method, comprising:

• receiving a selection of a broadcast media ad network and a set of parameters including one or both of a goal and a constraint associated with an advertising campaign;
• providing an interface for directly uploading an ad creative associated with the ad campaign to be played on a plurality of real-time media-delivery appliances each in a corresponding one of a plurality of broadcast stations, wherein each real-time media-delivery appliance in the plurality of real-time media-delivery appliances comprises:
• an audio codec;
• a capability to directly play the ad creative via a radio broadcast station mixer;
• and a capability to directly monitor output in-band of the radio broadcast mixer;
• determining based at least in part on said selection and said set of parameters an advertising proposal, the advertising proposal including an identification of a set of broadcasters associated with the selected broadcast media ad network and for each a corresponding advertising plan portion of the advertising proposal;
• and
• causing information representing the advertising proposal to be displayed at a node from which said selection and set of parameters were received.

A computer program product, the computer program product being embodied in a non-transitory computer readable storage medium and comprising computer instructions for:

• receiving a selection of a broadcast media ad network and a set of parameters including one or both of a goal and a constraint associated with an advertising campaign;
• providing an interface for directly uploading an ad creative associated with the ad campaign to be played on a plurality of real-time media-delivery appliances each in a corresponding one of a plurality of broadcast stations, wherein each real-time media-delivery appliance in the plurality of real-time media-delivery appliances comprises:
• an audio codec;
• a capability to directly play the ad creative via a radio broadcast station mixer;
• and a capability to directly monitor output in-band of the radio broadcast mixer;
• determining based at least in part on said selection and said set of parameters an advertising proposal, the advertising proposal including an identification of a set of broadcasters associated with the selected broadcast media ad network and for each a corresponding advertising plan portion of the advertising proposal;
• and
• causing information representing the advertising proposal to be displayed at a node from which said selection and set of parameters were received.