Proximity detection, virtual detection, or location based triggering of the exchange of value and information

An apparatus comprising one or more computer servers to facilitate the exchange of advertisements between wireless devices, the one or more computer servers further comprising:

• at least one processor, and
• at least one memory with executable instructions stored thereon,
• the at least one memory and the executable instructions, with the at least one processor, causing said one or more computer servers to:
• send, from the one or more servers to a first wireless device in a first vehicle, advertisement related information, whereby the advertisement related information subsequently enables an advertisement transmission broadcast by the first wireless device, and to subsequently enable reception of the advertisement transmission by a second wireless device in a second vehicle;
• receive, at the one or more servers from the second wireless device, a unique identifier derived from the advertisement transmission;
• and
• send, from the one or more servers to the first wireless device in the first vehicle, information derived from the unique identifier, to thereby enable at least one of the first or second wireless device to determine relevance of information derived from the advertisement transmission based upon navigational information related to at least one of the first vehicle or the second vehicle and further based upon the unique identifier.