System and method for distributing messages to an electronic device based on correlation of data relating to a user of the device
AssigneeBlackBerry Limited
InventorsMichael Knowles, Bhavuk Kaul, Sherryl Lee Lorraine Scott
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Abstract
The present disclosure described herein relates to a system and method for distributing messages to an electronic device. The method comprises: analyzing data relating to the device to determine a correlation of data relating to a user of the device; selecting an advertisement from a set of advertisements based on the correlation of data; and transmitting the advertisement to the device. The correlation of data may be determined from analyzing movement data and at least one status indicator relating to the device.
Claims20
A method for distributing electronic advertisement content, the method comprising:
- storing, by an advertisement server, a plurality of formats of an advertisement, the plurality of formats comprising an audio format, a visual format, and an audio-visual format;
- associating, by the advertisement server, each of the plurality of formats with a corresponding correlation of data;
- receiving, by the advertisement server from a first electronic device, a status indicator indicating an active wireless communication link exists between the first electronic device and a second electronic device;
- determining, by the advertisement server, that the first electronic device is associated with a driver of a vehicle;
- determining, by the advertisement server based on the status indicator, a correlation of data;
- identifying, by the advertisement server, a second format of the advertisement from the plurality of formats based on the correlation of data;
- and
- transmitting, by the advertisement server to the second electronic device, the advertisement in the second format.
A system for distributing electronic advertisement content, the system comprising:
- a memory storing instructions;
- a processor in communication with the memory and configured to execute the instructions to cause the system to:
- store a plurality of formats of an advertisement, the plurality of formats comprising an audio format, a visual format, and an audio-visual format;
- associate each of the plurality of formats with a corresponding correlation of data;
- receive, from a first electronic device, a status indicator indicating an active wireless communication link exists between the first electronic device and a second electronic device;
- determine that the first electronic device is associated with a driver of a vehicle;
- determine, based on the status indicator, a correlation of data;
- identify a second format of the advertisement from the plurality of formats based on the correlation of data;
- and
- transmit, to the second electronic device, the advertisement in the second format.
A computer program product comprising instructions embodied on a non-transitory computer readable storage medium, wherein the instructions, when executed by a processor, cause an advertisement server to:
- store a plurality of formats of an advertisement, the plurality of formats comprising an audio format, a visual format, and an audio-visual format;
- associate each of the plurality of formats with a corresponding correlation of data;
- receive, from a first electronic device, a status indicator indicating an active wireless communication link exists between the first electronic device and a second electronic device;
- determine that the first electronic device is associated with a driver of a vehicle;
- determine, based on the status indicator, a correlation of data;
- identify a second format of the advertisement from the plurality of formats based on the correlation of data;
- and
- transmit, to the second electronic device, the advertisement in the second format.
Dependencies are inferred from the claim text.