Automatic data integration for performance measurement of multiple separate digital transmissions with continuous optimization

One or more non-transitory storage media storing instructions which, when executed by one or more measurement computing server devices, cause performance of a method, the method comprising:

• automatically executing, in a first iteration based upon a digitally stored execution schedule:
• using the measurement server computer obtaining, from a demand-side platform (DSP), impression data specifying a first set of campaigns that are associated with a first set of one or more healthcare attributes, the first set of campaigns being among a plurality of different campaigns executed by the DSP;
• using the measurement server computer, obtaining a first plurality of records with de-identified consumer tokens representing consumers who have received digital impressions of the first set of campaigns that are associated with the first set of healthcare attributes;
• using the measurement server computer, obtaining a second plurality of records with healthcare provider (HCP) identifiers representing HCPs who have received digital impressions of the first set of campaigns that are associated with the first set of healthcare attributes;
• using analytics instructions executing in a database server, accessing a database comprising de-identified tokenized claims data records, each of the data records relating to at least one claim concerning a prescription of a specified product and including at least one of the consumer tokens and/or at least one of the HCP identifiers;
• using the analytics instructions, executing one or more database join operations on the claims data records and at least one of the consumer tokens and/or at least one of the HCP identifiers to cause outputting a result set of one or more integrated measurement records specifying one or more measured goal campaigns among the plurality of different campaigns, the one or more measured goal campaigns being associated with the prescription of the specified product in at least one claims data record that is associated with at least one of the consumer tokens and/or at least one of the HCP identifiers;
• receiving, at the measurement server computer, the integrated measurement records from the database server;
• using the measurement server computer, generating and causing presenting one or more analytics reports based on the integrated measurement records;
• and
• using the measurement server computer, executing a post call to the database server to register new campaign impression data to the database server;
• and
• automatically executing the method in one or more second iterations based upon the digitally stored execution schedule and using the new campaign impression data.