Attention metrics for attention applications
AssigneeBrave Software, Inc.
InventorsBrendan Eich, Luke Mulks, Benjamin Livshits, Yan Zhu
Life of this patent
Estimating the term…
Abstract
An attention application measures a user's attention focused on publisher content and advertisements to create an attention metric. Attention can be measured via hardware sensors or by user interactions with input/output hardware. A user attention metric profile can be used to modify content, content presentation, and/or match ads. Aggregate attention metrics can be used by publishers or third parties. Attention consumers may reward attention with a digital asset. A proof-of-attention can be made based on secure attention sensor hardware and/or a zero-knowledge proof.
Claims16
A computer-implemented method of presenting media content on an attention application with a user attention metric, the method comprising:
- receiving, at an attention application, first media content from a publisher;
- displaying, by the attention application, the first media content to a user of the attention application;
- collecting, by the attention application, indicia of user attention to the first media content via the attention application during an attention session;
- determining, based at least in part on the indicia of user attention to the first media content, a user attention metric, the user attention metric reflecting attention devoted by the user to the first media content during the attention session;
- appending the attention metric to an attention profile confined locally to the attention application, the attention profile including historical attention information collected by the attention application;
- receiving, at the attention application, second media content from another publisher, the second media content reserving a portion of screen space for advertisements;
- matching an advertisement against the historical attention information collected by the attention application in the attention profile;
- displaying, by the attention application, the second media content to the user of the attention application altered into an arrangement based at least in part on content of the attention profile wherein the matched advertisement is automatically displayed relatively larger on the attention application than other advertising content;
- and
- providing to the another publisher the attention metric and that the second media content was displayed to the user on the attention application with a zero-knowledge cryptographic proof wherein it is proven that the attention metric has been correctly calculated based on an attention formula without revealing inputs to the attention formula.
A media content user attention metric system, the system comprising:
- a transceiver that receives first media content from a publisher;
- a processor for executing an attention application, the attention application presenting at least a portion of the first media content to a user via a media exhibitor;
- a user attention sensor that collects indicia of user attention to the first media content during a user session to yield an attention metric reflecting attention devoted by the user to the first media content during an attention session;
- an attention estimator appending the attention metric to an attention profile, the attention profile including historical attention information of the user;
- and
- the attention application further:
- receiving second media content from another publisher, the second media content reserving a portion of screen space for advertisements;
- matching an advertisement against the historical attention information appended by the attention sensor to the attention profile;
- displaying, by the media exhibitor, the second media content to the user of the attention application altered into an arrangement based at least in part on content of the attention profile wherein the matched advertisement is automatically displayed relatively larger on the attention application than other advertising content;
- and
- providing to the another publisher the attention metric and that the second media content was displayed to the user on the attention application with a zero-knowledge cryptographic proof wherein it is proven that the attention metric has been correctly calculated based on an attention formula without revealing inputs to the attention formula.
Dependencies are inferred from the claim text.