Methods and systems for providing a campaign management summary
AssigneeGoogle Inc.
InventorsAshwinder Ahluwalia, Dawn Chamberlain, Pendar Yousefi, Bernard Yen
Life of this patent
Estimating the term…
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AssigneeGoogle Inc.
InventorsAshwinder Ahluwalia, Dawn Chamberlain, Pendar Yousefi, Bernard Yen
Estimating the term…
Methods and systems for displaying a summary of a performance of an advertising campaign are described. A system identifies advertising campaign goals of an advertising campaign. The system identifies, based on the identified goal, metrics that drive a performance of the campaign. The system identifies, for each metric, dimensions corresponding to the metric that influence a performance of the metric. The system determines, for a subset of the dimensions, that a predetermined number of criteria corresponding to the dimension contribute at least a predetermined threshold percentage of the metric. The system generates, for each metric, cards corresponding to the subset of the identified dimensions. Each card corresponds to a respective dimension and includes a graphic that identifies, for each of the predetermined number of criteria, a contribution provided by the criteria towards the performance of the metric. The system displays a subset of the cards in response to a request.
A method, comprising:
A system to select content for display comprising at least one processor and a memory storing processor executable instructions, execution of the processor executable instructions causes the at least one processor to:
Dependencies are inferred from the claim text.