Advertising campaign to viewing device suitability matching

A non-transitory computer-readable medium having stored thereon program instructions that upon execution by a processor, cause performance of a set of acts comprising:

• receiving, from a content-presentation device, a request for supplemental content for use in connection with performing a content-modification operation;
• determining a first binary number assigned to the content-presentation device, wherein digits of the first binary number correspond to respective segments of content-presentation devices, and wherein values of the digits of the first binary number are indicative of whether the content-presentation device is in the respective segments of content-presentation devices;
• determining a second binary number assigned to an advertising campaign, wherein digits of the second binary number correspond to the respective segments of content-presentative devices, and wherein values of the digits of the second binary number are indicative of whether the advertising campaign is targeted towards the respective segments of content-presentation devices;
• comparing the first binary number and the second binary number;
• based on a result of the comparing, determining that the advertising campaign is valid for the content-presentation device;
• and
• based on the determining that the advertising campaign is valid, causing supplemental content associated with the advertising campaign to be transmitted to the content-presentation device for use in connection with performing the content-modification operation.

A computing system configured for performing a set of acts comprising:

• receiving, from a content-presentation device, a request for supplemental content for use in connection with performing a content-modification operation;
• determining a first binary number assigned to the content-presentation device, wherein digits of the first binary number correspond to respective segments of content-presentation devices, and wherein values of the digits of the first binary number are indicative of whether the content-presentation device is in the respective segments of content-presentation devices;
• determining a second binary number assigned to an advertising campaign, wherein digits of the second binary number correspond to the respective segments of content-presentative devices, and wherein values of the digits of the second binary number are indicative of whether the advertising campaign is targeted towards the respective segments of content-presentation devices;
• comparing the first binary number and the second binary number;
• based on a result of the comparing, determining that the advertising campaign is valid for the content-presentation device;
• and
• based on the determining that the advertising campaign is valid, causing supplemental content associated with the advertising campaign to be transmitted to the content-presentation device for use in connection with performing the content-modification operation.