A blockchain-based platform for monetizing a social media following, the platform comprising:
- a processor including at least a content aggregation module, a gamifying module, an award module, and a blockchain module;
- a memory for storing instructions executable by the processor;
- wherein the content aggregation module is configured to:
- receive content associated with an object of a social media following, the content being received from at least one content source, the at least one content source being external with respect to a user device associated with at least one fan of the object of the social media;
- and
- aggregate the content received from the at least one content source;
- wherein the gamifying module is configured to:
- gamify the aggregated content received from the content aggregation module to facilitate interactions of the at least one fan of the object of the social media following with the aggregated content, wherein the gamifying includes customizing an activity environment for the at least one fan by creating, based on the aggregated content associated with the object of the social media following, a game related to the object of the social media following, wherein the game includes at least one of the following:
- a trivia game, a digital scavenger hunt, a digital challenge, a contest, a microgame, a head-to-head competition, a check-in streaks, and a sweepstake;
- determine that a location of the user device matches a predefined location cached in the memory, the predefined location being associated with a code, the code being located at the predefined location and being a trigger to launch the game;
- based on the determination that the location matches the predefined location, prompt the at least one fan to capture, via a camera of the user device, the code at the predefined location;
- receive, from the user, the code captured via the camera of the user device;
- based on the receiving the code, trigger launching the game by presenting the game to the user via a graphical user interface associated with the user device, wherein the at least one fan interacts with the aggregated content by interacting with the game in the activity environment via the graphical user interface;
- wherein the award module is configured to:
- while presenting the game, track, via the graphical user interface, the interactions of the at least one fan with the game;
- analyze traffic consumption associated with the interactions of the at least one fan with the game;
- analyze consumption of the aggregated content by the at least one fan during the interactions of the at least one fan with the game;
- analyze responses provided by one or more of a plurality of fans to the interactions of the at least one fan with the game;
- based on the interactions, the traffic consumption, the consumption of the aggregated content, and the responses provided by the one or more of the plurality of fans to the interactions of the at least one fan with the game, determine, in real time, engagement metrics associated with the interactions of the at least one fan with the game;
- analyze overall traffic consumption associated with interactions of the plurality of fans with the game;
- establish that the overall traffic consumption is lower that a predetermined threshold;
- based on the establishing and the engagement metrics, dynamically change a reward to the at least one fan for interacting with the game in the activity environment to further facilitate the interactions of the at least one fan with the game, the reward including at least one virtual asset;
- award the at least one virtual asset to the at least one fan based on the interactions with the game;
- and
- facilitate exchange of the at least one virtual asset for a currency;
- and
- wherein the blockchain module is configured to securely store transactions associated with the at least one virtual asset;
- and
- a global positioning unit associated with the user device, wherein the global positioning unit is configured to determine the location of the user device.