Predicting site visit based on intervention
AssigneeMicrosoft Technology Licensing, LLC
InventorsYiping Yuan, Lingjie Weng, Rupesh Gupta, Shaunak Chatterjee, Romer E. Rosales-Delmoral
Life of this patent
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Abstract
A method can include determining a first probability that a first member of members of a website will visit the website within a specified time window if the first member is provided an intervention at a specified time, determining a second probability that the first member will visit the website within the specified time window without being provided the intervention, determining a difference between the first and second probability, and in response to determining the difference is greater than a first specified threshold, providing the intervention at the specified time.
Claims17
A computer system, comprising:
- a processor;
- a memory device holding an instruction set executable on the processor to cause the computer system to perform operations comprising:
- identifying a first user of users of a website visits the website at a rate less than a second specified threshold;
- only in response to identifying that the first user visits the website at the rate less than the second specified threshold:
- determining a first probability that the first user will visit the website within a specified time window if the first user is provided an intervention at a specified time;
- determining a second probability that the first user will visit the website within the specified time window without being provided the intervention;
- and
- determining a difference between the first and second probability;
- and
- in response to determining the difference is greater than a first specified threshold, providing the intervention at the specified time.
A method comprising:
- identifying a first user of users of a website visits the website at a rate less than a second specified threshold;
- only in response to identifying that the first user visits the website at the rate less than the second specified threshold:
- determining a first probability that the first user will visit the website within a specified time window if the first user is provided an intervention at a specified time;
- determining a second probability that the first user will visit the website within the specified time window without being provided the intervention;
- and
- determining a difference between the first and second probability;
- and
- in response to determining the difference is greater than a first specified threshold, providing the intervention at the specified time.
A non-transitory machine-readable storage medium embodying instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:
- identifying a first user of users of a website visits the website at a rate less than a second specified threshold;
- only in response to identifying that the first user visits the website at the rate less than the second specified threshold:
- determining a first probability that the first user will visit the website within a specified time window if the first user is provided an intervention at a specified time;
- determining a second probability that the first user will visit the website within the specified time window without being provided the intervention;
- determining a difference between the first and second probability;
- and
- in response to determining the difference is greater than a first specified threshold, providing the intervention at the specified time.
Dependencies are inferred from the claim text.