Apparatus and methods for electronic content presentation based on barcode scans

A computing device comprising at least one processor configured to:

• receive an input identifying at least one scanning action of a plurality of scanning actions;
• generate code scanning action data that associates the at least one scanning action to a code;
• receive first data identifying a scanning, by a second computing device, of a code;
• in response to receiving the first data, determine at least one scanning action corresponding to the code based on the code scanning action data;
• execute the at least one scanning action;
• and
• transmit second data to the second computing device identifying the initiation of the at least one scanning action.

A computing device comprising at least one processor configured to:

• receive first data identifying at least one user action;
• configure a webpage to provide the at least one user action;
• generate a code that, in response to scanning the code by a second computing device, causes the second computing device to be directed to the webpage;
• generate code scanning action data that associates the at least one user action to the code;
• provide the code for display;
• receive second data identifying a scanning of the code;
• in response to receiving the second data, determine the at least one user action corresponding to the code based on the code scanning action;
• and
• execute the at least one user action.